Description

Depesh Mandalia – The FAATT Framework (The Facebook Ads Attribution & Tracking Trinity Framework)

Want The Secret to Blasting Away iOS14.5+ for Facebook Ads?

Take Your Facebook Ad Campaigns To A New Level Using The FAATT Framework ⚡️

A Simple To Setup System Designed for Facebook Advertisers Craving Better Targeting, Retargeting, Stability & Performance Without Expensive Monthly Fees & Complex Setup

A System That Will:

Stabilise Ad Performance: Install The Tracking Trinity to Feed Facebook’s Hungry Machine 🤖
Improve Media Buying Results: With better data comes better decision making with The Attribution Trinity
Save On Monthly Fees: The entire data setup and operation is at zero additional (saving $$$’s in software costs)

iOS14.5+ Took Away Our Ability To Profitably Reach Our Prospects And Stole Decision Making Ability To Optimise Spend in Ads Manager Now We’re Fighting Back With The Facebook Ads Attribution & Tracking Trinity Framework

(you can call it The FAATT Framework, for short)

Hi, I’m Depesh Mandalia and like you, I run ads on Facebook’s platform as I’ve done since 2012.

In June 2021 some fun things happened. Finally, Apple crushed a big part of what makes Facebook advertising so powerful – they limited the pixel’s ability to track users.

If you saw performance drop or consistency change, you were not alone.

95% of advertisers saw an impact, me included. Despite having millions in Facebook ad revenue experience behind me, I had to change the way I advertised on Facebook or face moving away…

But hundreds of thousands of advertisers didn’t change – agencies scrambling to add new traffic channels to their menu of options to attract new clients because they can’t make Facebook ads work.

Ecommerce businesses shifting focus to platforms like TikTok, Snap and YouTube to try overcome the losses they were making with Facebook ads.

Knowing what was coming up (because I was one of the first to share a full report and action list in in Jan 2021 on the upcoming changes to Facebook) I had already put a plan into place.

I wanted to continue making Facebook ads work for us.

And it did. In a big way.

The sales number below is from a store that suffered the most with the iOS14.5+ changes in May 2021.

They went from *seeing* 3-4x ROAS (return on ad spend) in their ad accounts to less than 2x almost overnight.

Yet this year we broke the 8-figure revenue mark with them. How?

ATTRIBUTION.

It’s as simple as saying that we found missing data – not just for them, but for all our clients.

We were able to send Facebook the missing data.

We also sent it to Google Analytics (and for those clients on Shopify, there too).

The below image shows the $7M+ we added through verified methods – but that’s not the full story – because Facebook can only report on 7 days click data below – and we know some of our clients have funnels that convert longer than 7 days.

But that’s not all….

All with ZERO monthly software costs too – simply using Google Analytics (free), our custom dashboard (free) and the Ads Connector (free) from The FAATT Framework.

But we didn’t stop there, we wanted to take this even deeper…

Looking at click by click journey data so we could truly place our budgets into the right campaigns, ad sets and ads….

And looking a product-breakdown data for Ecommerce to see which of our dynamic products are being purchased matched to ad sets plus more…

Ready To Invest in The FAATT Framework⚡️?

Ready to join? Here’s what you’re getting and how to get started:

Full on-demand video training with step by step videos, written instructions and links for additional insights.
How to bypass many of the iOS14 restrictions at no additional cost to you
No monthly fees for software you won’t use or need – we show you 80% of what they do for you, that you can instead install yourself at ZERO cost
A solution designed for both tech and non-tech people
Backed by SM Commerce agency experience overseeing tens of millions in annual trackable ads revenue
Based on over 10 years research and implementation