Jon Loomer – Facebook Ads And iOS 14

Description

Download Jon Loomer – Facebook Ads And iOS 14 (1.77 GB) from Marketing

 

• 1. Introduction and Overview – Intro.mp4
• 2. The iOS 14 ATT Prompt.mp4
• 2. The iOS 14 ATT Prompt.pdf
• 3. The Direct Impact of the Prompt.mp4
• 3. The Direct Impact of the Prompt.pdf
• 4. The Indirect Impact of the Prompt.mp4
• 4. The Indirect Impact of the Prompt.pdf
• 5. Private Click Measurement.mp4
• 5. Private Click Measurement.pdf
• 6. Overview- Aggregated Event Measurement.mp4
• 6. Overview Aggregated Event Measurement.pdf
• 7. Attribution Changes (Unified Setting).mp4
• 7. Attribution Changes (Unified Setting).pdf
• 8. Expected Impact on Results.mp4
• 8. Expected Impact on Results.pdf
• 9. Compare Windows.mp4
• 9. Compare Windows.pdf
• 10. Find Your iOS Audience Size.mp4
• 10. Find Your iOS Audience Size.pdf
• 11. Targeting Changes.mp4
• 11. Targeting Changes.pdf
• 12. Impact to Automated Rules.mp4
• 12. Impact to Automated Rules.pdf
• 13. Optimization Changes.mp4
• 13. Optimization Changes.pdf
• 14. Resource Center.mp4
• 14. Resource Center.pdf
• 15. Understanding 8-Event Limit.mp4
• 15. Understanding 8-Event Limit.pdf
• 16. Custom Conversion Strategies.mp4
• 16. Custom Conversion Strategies.pdf
• 17. Value Optimization.mp4
• 17. Value Optimization.pdf
• 18. Domain Ownership and the 8-Event Limit.mp4
• 18. Domain Ownership and the 8-Event Limit.pdf
• 19. Domain Verification Steps.mp4
• 19. Domain Verification Steps.pdf
• 20. Domains vs. Subdomains.mp4
• 20. Domains vs. Subdomains.pdf
• 21. Domain Verification vs. Business Verification.mp4
• 21. Domain Verification vs. Business Verification.pdf
• 22. Where Are My Events–.mp4
• 22. Where Are My Events.pdf
• 23. Domain Verification, Consultants, and Agencies.mp4
• 23. Domain Verification, Consultants, and Agencies.pdf
• 24. House of Brands Problem.mp4
• 24. House of Brands Problem.pdf
• 25. Domain Owned by Another Business.mp4
• 25. Domain Owned by Another Business.pdf
• 26. Ecommerce Platform Problem – Power Hitters Club – Power Hitters Club.mp4
• 26. Ecommerce Platform Problem.pdf
• 27. When the Prompt Goes Live.mp4
• 27. When the Prompt Goes Live.pdf
• 28. SKAdNetwork API.mp4
• 28. SKAdNetwork API.pdf
• 29. Impact to Business Tools for Mobile App Advertising.mp4
• 29. Impact to Business Tools for Mobile App Advertising.pdf
• 30. Conversion Schema.png
• 31. 63 Events vs. 8 Events.png
• 32. Conversions API.mp4
• 32. Conversions API.pdf
• 33. Google and iOS 14.mp4
• 33. Google and iOS 14.pdf

iOS 14 makes a dramatic impact on Facebook advertising: The addition of a privacy prompt to all iOS apps and an adjustment of the data sent to Facebook has resulted in new rules and processes that will impact your advertising globally, regardless of whether your audience is on an iOS device.

This is a detailed, step-by-step video series that helps you understand the following (and more):

What the iOS 14 prompt is
The impact on targeting, optimization, and reporting
Your new 8 optimization events limitation
Aggregated Event Management
Value Optimization configuration
Primary training takeaways:
The iOS 14 Prompt
How it works, how it impacts data, and what Facebook is doing about it.
The Impact to Advertising
How optimization, targeting, reporting, and even effectiveness are bound to change.
What to Do Now
The specific steps that you can take to make sure that you are best prepared for this update.