/ / Stephen Noch and Andrew Bailiff – That Amazon Ads Masterclass
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Stephen Noch and Andrew Bailiff – That Amazon Ads Masterclass

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The masterclass OVERVIEW:

  • Module 1 – Introduction to Amazon PPC: For complete beginners. Learn how to use Amazon’s ad platform to reach more customers and grow sales.
  • Module 2 – Fundamental Principles: Understanding campaign naming & structure, keyword harvesting principles, budget management, how to determine your ACOS target, troubleshooting a rising ACOS, and more.
  • Module 3 – Intermediate Strategies: Learn how to optimize keyword bids and campaign placement settings, how to structure Sponsored Brand & Display ads, and over-the-shoulder walkthrough of Amazon advertising reports, Excel tips and tricks, and negative keyword management.
  • Module 4 – Advanced Tactics: Advanced keyword bidding and placement settings, single-keyword campaigns, strategies for new product launches, and copywriting lessons for Sponsored Brands.
  • Module 5 – Bulk Operations: Learn how to use bulk operations to complete routine tasks in Amazon PPC faster and more efficiently. Step-by-step, over-the-shoulder walkthroughs teaching you how to launch, update, and make changes to your campaigns.

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