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Michelle & Aimee – Passive Income Planner Girl


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In this course, you’ll learn how to turn your zone of genius into a digital planner and use your digital planner as a launching pad to a business full of raving fans while honoring your desires, your personality, and your joy in the journey every step of the way.

Hey girl hey!

We’re Michelle and Aimee and we teach this course together.

We find joy in helping women tap into their zone of geniuses and create businesses and lives from a place of being fully in alignment with WHO YOU ARE.

Fun fact: Aimee was Michelle’s student of the first edition of this course and now they’re business partners!

Passive Income Planner Girl

This is not a course about how to become an expert at Etsy SEO. It’s about how to show up as the expert on YOU.

This is not a course about how to figure out what’s trending in search results so that you can offer the product “of the moment.” It’s about how you can create products that you actually give a damn about and can sell with passion for years and years, and enjoy making it better and better.

This is not a course about how to pick the perfect niche and customer avatar. It’s about how you can attract raving, lifelong fans to WHO YOU REALLY ARE as an ever evolving human being.

The Passive Income Planner Girl Framework:

Catching the Vision

See the big picture for going from selling a planner on Etsy to building a heart-centered, full-time business. Become aware of the MINDSET you need to cultivate along the way in order to actually move upward instead of around in circles.

Tapping into Your Zone of Genius

Wondering how on earth to identify your zone of genius? It’s already inside of you just waiting for you to shine a light on it. In this milestone, we dive into the mindset shifts needed to turn that light on full blast!

Creating Your Zone of Genius Planner

Turn your zone of genius into a digital planner. This is an exciting first step in creating a minimal viable product that attracts your true fans into a customer journey with you.

Launching Your Shop on Etsy

You don’t need to spend any time trying to build a shop from scratch when you’re just starting out. Get up and running on Etsy quickly and easily with our tips + templates so that you can keep moving and start selling!

Market Your Planners on Pinterest

Tap into the most powerful platform for generating traffic from a place of pinning what YOU love. We share how not restricting ourselves to pinning for a single niche has actually been one of the biggest reasons for why Pinterest has worked so well for us.

Open the Door to Money with a Customer Hub

At this point in your journey, you’re making a few sales a week on Etsy and you’re ready to take your customers to the next level with a Customer Hub! We explain why having a hub for your Etsy customers to sign into is so pivotal to growing your business BEYOND Etsy.

Create Your Quick & Dirty Mini Course

It’s time to create your quick and dirty mini course. Your customers want to take the next step with you! It is far easier to sell more to the customers you already have than it is to constantly try to create new customers. It’s time to create the next step in their journey.

Stepping into Abundance with Affiliates

Offer your products as an affiliate opportunity for your customers. The best form of marketing is customer marketing. Expand your business beyond your own efforts by building your affiliate army of happy customers!

Holding Space for Your Super Fans

Holding space for your online community of super fans (aka customers) starts with holding space for YOURSELF. Being honest about who you are and what gives you energy so that you can step out of people pleasing and step into enjoying the party. This module includes our thought process around our decision to quit social media as well.

Sales Page: _https://www.secretowlsociety.org/piwp-sales-page


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