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What If You Had A Proven System To Get Better Clients, At Higher Rates, And A Steady Flow of Leads Coming To YOU Instead Of The Other Way Around?

It’s Time To Uncover Your True Specialty and Become A Sought-After Expert In Your Industry

Have You Ever Wondered Why Some Freelancers Are Flooded With Leads, Get Paid Higher Rates, and Earn MORE While Working Less Hours…

… While Others Struggle With Low Pay, Lousy Clients, and
Constant Imposter Syndrome?

Right now, hundreds of businesses are moving online and hiring remote freelancers. That means there’s more opportunity for freelance copywriters than ever before.

If you look closely, the freelancers who are flourishing all have one thing in common – a true specialty that’s based on their unique Copywriting DNA and makes them an expert in their industry.

There’s never been a more important time to become known as a specialist in our fields than right now.

Yet, many freelancers are still afraid of specializing because they worry it will limit their options…

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But after a decade of training freelancers, I can tell you with complete confidence that the opposite is true.

When people ask me to recommend a copywriter to them, which is almost daily, they’ve never once said…

“Kev, who would you recommend to write me some super basic copy? Ya know, just something to fill the white space on a web page. One step above lorem ipsum is all I need. Got anyone like that?”

You know why? Because they don’t need me to recommend that person, there are entire job sites full of people who’ll do it for a fiver 🙂

What they DO ask me for is a copywriter “who specializes in things like…

Facebook ad copy… email sales sequences… storytelling… webinar scripts… cold traffic funnels… YouTube scripts… dialogue driven copy… humor writing…”

And when they do, I instinctively scroll through my mental Rolodex and come up with two or three names on the spot.

Those kinds of connections are far more likely to turn into paid gigs because…

For the specialist freelancer, there’s none of the B.S. involved with chasing prospects down or having to work to close the deal. Clients are excited to meet you and ready to get going.

And in every case I see, specialist freelancers have it far better than generalists. That’s because when you specialize the right way, you…

Get paid higher rates by better clients who seek you out as the go-to industry expert
Grow bigger lists, multiple revenue streams, and have complete control over your income
Have clients coming to YOU instead of the other way around
Write less and consult more (that sweet “hang up and you’re done” money!)
Grow faster because you focus better
Are constantly asked to speak on more stages and podcasts
Have less competition and more opportunities coming your way
Have the freedom to call the shots in your career – choosing who you work with, how you structure your deals, and how much you get paid for the work you do.

You’ve got to be widely known as the “go to” specialist in your market.

For one thing, you’ve got to find your true specialty based on your unique Copywriting DNA
– a careful balance of your passion and ideal lifestyle that builds upon all the previous work, experience, and accomplishments you’ve already achieved in life.

And once you’ve found your true specialty, you can’t just hope that the right people will find you.

If you want to command higher rates, work on projects you’re passionate about, become a respected authority in your niche, and have complete control over your income and career…

Only then will potential clients, partners, and referrals seek YOU out, instead of the other way around.

The challenge is, these days it seems like everyone and their dog is spouting promises that they’ll help you specialize and get better clients – simply because you join their high-ticket mastermind.

But most of these programs just spit out carbon-copies of the coach and graduates end up looking much the same.

The problem is, when you’re entering highly competitive markets (where true careers are really launched), being too similar to “all the other specialists” is no better than being a generalist in the first place!

After all, if you listen to the intro of any guest on a podcast. You will never hear the host say…

“I’m very excited about today’s guest, she’s a run-of-the-mill generalist in the field of…”

Besides, many of these programs don’t teach the skills needed to truly build a freelance business that gives you complete control over your income and how you work.

Even if you join a decent mastermind to get leads, building a true “freedom business” requires “learning to fish” for yourself.

Only then can you thrive when the hand-fed leads dry up.

This means getting the right people to seek YOU out because you’re widely known as the go-to expert.

And the fastest way to do that is to uncover your true speciality.

The one that’s centered around what you love and are confident in. The one that’s completely supported by your unique Copywriting DNA that makes you the best YOU. The one that helps you stand out from everyone else out there.

Only then will it feel natural to build your authority, and confidently OWN it.

How Does RFL Work?

Over 4 in-depth modules, we’ll move through the 4 key steps needed to move through Phase 3 and Phase 4 of The Freelancer’s Journey.

You’ll also have homework assignments that help you build real, income-generating assets in your business.

Throughout the entire 4 modules, you’ll get personal help and coaching from our RFL graduates, Community Ambassadors, and other freelancers like yourself – all in the private RFL coaching club.

Using the training lessons, tactical homework assignments, and extra community support – You’ll learn exactly how to build your authority, safely raise your rates, attract better clients, and build a freelance business that you can be proud of.

PLUS – as a special bonus – you’ll also get access to 4 “insider secrets” videos where you can watch over my shoulder as I coach freelancers like you through their toughest challenges…
AND a brand new RFL Workbook. We’ve assembled each of the weekly assignments and turned them into “open and go” worksheets you can complete and turn in all in one shot.

This workbook not only helps you keep all your assignments organized, it serves as your ongoing Playbook for checking in with your business once a quarter. If something is off, there’s a good chance you need to revisit one of the foundational lessons, and put the phone scripts or marketing frameworks into action.