Jack Duncan – The Proof Protocol

Description

MarketBold.com Checkout Page Analysis

Okay, here’s a briefing document based on the provided source, which appears to be an excerpt from a web checkout page:

Briefing Document: MarketBold.com Checkout Page Excerpt

Date: October 26, 2023

Source: Excerpt from “The Proof Protocol | MarketBold.com” (Specifically, checkout page elements)

Subject: Analysis of payment and order summary information.

Summary:

This document provides an analysis of the provided snippet of HTML code which appears to represent the payment and order summary sections of a MarketBold.com checkout page. The key elements focus on available payment methods, a breakdown of costs, and an indication of subscription information. It uses templating language ([[ ]]) which suggests this is part of a dynamic system that populates information based on the user’s cart.

Key Themes and Ideas:

1. Payment Options: The page clearly presents two primary payment options:

• PayPal: This option is explicitly stated as “PayPal selected,” indicating a user has chosen this method. The text also informs the user of a redirection to the PayPal website for payment processing, and the subsequent return to MarketBold.com after payment completion.
• Quote: “After submitting, you will be redirected to the PayPal website to fill out your payment information. You will be redirected back to our site once the payment is completed.”
• Card & More: This implies the availability of other payment options including credit cards or other potential methods, though these are not further specified in the provided excerpt.

1. Order Summary Breakdown: The page provides a detailed breakdown of the order’s cost:

• Subtotal: This indicates the price of the items in the cart, before taxes, shipping, and discounts.
• Tax: The tax applicable to the order.
• Shipping: The shipping fee associated with the order.
• Discounts: Any applicable discounts applied to the order, presented as a negative value.
• Total: The final total cost of the order, after all additions and subtractions.
• Quote: “Subtotal: [[checkoutContext.order.invoice.subtotal | currency]] Tax: [[checkoutContext.order.invoice.tax | currency]] Shipping: [[checkoutContext.order.invoice.shipping | currency]] Discounts: -[[checkoutContext.order.invoice.discount | currency]] Total: [[checkoutContext.order.invoice.total | currency]]”

1. Dynamic Data & Templating: The use of [[ ]] indicates the implementation of templating to display dynamic data. This demonstrates a web app/platform which handles variable product pricing, taxes, and discounts depending on the user’s choices. Specifically:

• checkoutContext.order.invoice.* is likely a JavaScript object that stores order information.
• currency filter is used for proper currency display.
• checkoutContext.order.invoice.items[0].product_id is used to determine which product to pull subscription information from.
• subscriptionsByProductId[checkoutContext.order.invoice.items[0].product_id].plan_description is used to dynamically display the plan description of that subscription product.

1. Subscription Product Indication: The presence of subscriptionsByProductId and plan_description suggests that this page is designed to handle subscription-based products. This section dynamically fetches the subscription details based on the product ID of the first item in the user’s cart.

Key Facts:

• MarketBold.com utilizes both PayPal and likely card payments on its website.
• The site utilizes a templating system that automatically adds up shipping, tax, and discounts and displays final prices.
• MarketBold.com has subscription based products available, and displays plan information in the checkout.

Potential Implications:

• This checkout page provides a clear user experience, providing transparency around costs and available payment methods.
• The templating indicates a well-structured application likely using JavaScript or a similar scripting language.
• The user interface has been configured to handle both general e-commerce purchases and subscription services.

Further Considerations:

• This snippet does not include any branding elements (other than the site name). The user interface surrounding this should also be investigated.
• The other payment options available under “Card & More” should be explored for a more complete picture of the checkout experience.

This briefing document provides a clear and concise overview of the provided checkout page excerpt from MarketBold.com. The key ideas and facts have been identified and explained for further investigation if needed.

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Sales Page:_https://order.marketbold.com/products/proof-protocol