Ignite Your Digital Agency Now by Dee Deng (Foundr)

MODULE 1:

KICKSTART YOUR AGENCY JOURNEY

The 1st module is all about getting your foundation right before we dive deeper into the course material.

• New agency owner? Let’s land your first client. Get clear on who your ideal client is, approach them with confidence and pitch them like a pro.
• Already running an agency? We’ll assess the state of your business and identify what needs to be prioritized for “headache-free” growth.
• Solo lifestyle business, 100+ person agency or somewhere in between? Get ultra-clear on what success looks… so you love what you’re building!
• Don’t waste weeks (or months) mulling over your ideal client avatar. Dee will show you how to quickly validate or refine your assumptions.
• Why Should I Join You? Get clear on your “Ikigai” so that key stakeholders such as clients and employees enthusiastically buy into your vision.

MODULE 2

THE EVERGREEN SALES MACHINE

In this module, we’ll dial in on the 1st growth pillar – Acquisition.

• Dee will reveal 3 agency positioning levers to pull which “subconsciously” repel nightmare clients while attracting your dream ones.
• Powerful Client Acquisition With “Authentic Content”: Discover why most sales funnels fail and how to make yours different so it pulls in “authentic clients”
• Discover “under-the-radar” yet powerful pricing & proposal strategies to decisively close prospects who can’t seem to commit.
• Prospects bail when you present your offer? Discover the 5 exact offer switches to hit to make becoming a client a no-brainer.
• Close sales can be bad for business! You must “test” prospects with these 5 questions before agreeing to do business with them.

MODULE 3

STRESS-FREE FULFILLMENT

This module will set yourself apart from the majority agency owners who only focus on client acquisition. The result is happy clients, repeat business and referrals.

• The Mechanics Behind Stress-Free Fulfillment: Structure your team setup, workflow processes, who’s accountable for what… and much much more!
• Delivering great work isn’t enough! Discover the “compulsory conversation” you must initiate for happy clients, repeat business & referrals.
• Expand clientele without straining your talent pool. Learn how to prioritize hires, attract top talent and troubleshoot “bad” hires.
• Partnering up with an agency co-founder could result in a messy divorce. Dee will show you his decision framework so you can decide on the if, who, when & how.
• Remove Yourself As The Bottleneck! Create these 5 systems to save hours per week, enjoy hands-off scaling… without sacrificing quality.

MODULE 4

FLAWLESS AGENCY FINANCE

While many agency owners might consider it a “boring” subject, your agency’s finances are the bedrock of your agency’s success.

• Is your agency making a loss… despite serving clients? Discover how to calculate your profit margins and exactly what to do if it’s in the “unhealthy” range.
• What’s your agency’s financial health? Quickly get an accurate snapshot by tracking these 5-6 KPIs. Ignore this at your own peril…
• My agency is making money. What’s next? Dee will recommend how much funds to invest into the business, as well as allocate for salaries & bonuses
• The “headache-free” way to bill and get paid. Plus, how to deal with less-than-ideal scenarios, e.g. client can’t pay or dispute scope
• Diversify your “client portfolio” to strategic growth and engaging projects… while minimizing financial risks

MODULE 5

SCALING BEYOND YOURSELF

Now that we have covered the fundamentals, let’s tackle more advanced topics.

• Remote Team or Physical Office? Dee weighs up the pros and cons of each. Plus, the exact tools he uses to manage a 115+ person global team
• How Will My Agency Evolve Over Time? Dee will share how your role as agency CEO and team structure could change so you can prepare in advance.
• Avoid Burnout As An Agency Owner: Dee will reveal simple yet effective actions to protect his health and happiness over the long term
• Agency Partnerships: How do you lead with value when approaching potential partners… especially when you feel you have little to offer?
• Leverage Paid Traffic: Discover when to introduce this into your acquisition mix so you can accelerate growth without exhausting your budget.

MODULE 6

TROUBLESHOOT COMMON AGENCY MISTAKES

Finally, we’ll cover the most burning questions that keep agency owners up at night.

• Chasing revenue growth is actually bad for business. Discover the #1 metric to prioritize instead for consistently profitable months.
• Make your agency competition irrelevant! Once you master this “blue-ocean” strategy, your agency will be in a league of its own.
• Avoid These 7 Deadly Sins For Agency Owners! By being aware of these pitfalls, you’ll fast-track your way to agency success.
• Critical Agency Trends for 2022 & Beyond! Dee will reveal what he and his team are watching very closely plus how you can capitalize on emerging opportunities.
• The Struggles Of An Agency Owner: Dee will share his honest perspective on how to keep up your motivation during tough times so you can play the long game.

Sales Page:_https://foundr.com/iyda-fl-sp