KICKSTART YOUR AGENCY JOURNEY
The 1st module is all about getting your foundation right before we dive deeper into the course material.
- New agency owner? Let’s land your first client. Get clear on who your ideal client is, approach them with confidence and pitch them like a pro.
- Already running an agency? We’ll assess the state of your business and identify what needs to be prioritized for “headache-free” growth.
- Solo lifestyle business, 100+ person agency or somewhere in between? Get ultra-clear on what success looks… so you love what you’re building!
- Don’t waste weeks (or months) mulling over your ideal client avatar. Dee will show you how to quickly validate or refine your assumptions.
- Why Should I Join You? Get clear on your “Ikigai” so that key stakeholders such as clients and employees enthusiastically buy into your vision.
THE EVERGREEN SALES MACHINE
In this module, we’ll dial in on the 1st growth pillar – Acquisition.
- Dee will reveal 3 agency positioning levers to pull which “subconsciously” repel nightmare clients while attracting your dream ones.
- Powerful Client Acquisition With “Authentic Content”: Discover why most sales funnels fail and how to make yours different so it pulls in “authentic clients”
- Discover “under-the-radar” yet powerful pricing & proposal strategies to decisively close prospects who can’t seem to commit.
- Prospects bail when you present your offer? Discover the 5 exact offer switches to hit to make becoming a client a no-brainer.
- Close sales can be bad for business! You must “test” prospects with these 5 questions before agreeing to do business with them.
This module will set yourself apart from the majority agency owners who only focus on client acquisition. The result is happy clients, repeat business and referrals.
- The Mechanics Behind Stress-Free Fulfillment: Structure your team setup, workflow processes, who’s accountable for what… and much much more!
- Delivering great work isn’t enough! Discover the “compulsory conversation” you must initiate for happy clients, repeat business & referrals.
- Expand clientele without straining your talent pool. Learn how to prioritize hires, attract top talent and troubleshoot “bad” hires.
- Partnering up with an agency co-founder could result in a messy divorce. Dee will show you his decision framework so you can decide on the if, who, when & how.
- Remove Yourself As The Bottleneck! Create these 5 systems to save hours per week, enjoy hands-off scaling… without sacrificing quality.
FLAWLESS AGENCY FINANCE
While many agency owners might consider it a “boring” subject, your agency’s finances are the bedrock of your agency’s success.
- Is your agency making a loss… despite serving clients? Discover how to calculate your profit margins and exactly what to do if it’s in the “unhealthy” range.
- What’s your agency’s financial health? Quickly get an accurate snapshot by tracking these 5-6 KPIs. Ignore this at your own peril…
- My agency is making money. What’s next? Dee will recommend how much funds to invest into the business, as well as allocate for salaries & bonuses
- The “headache-free” way to bill and get paid. Plus, how to deal with less-than-ideal scenarios, e.g. client can’t pay or dispute scope
- Diversify your “client portfolio” to strategic growth and engaging projects… while minimizing financial risks
SCALING BEYOND YOURSELF
Now that we have covered the fundamentals, let’s tackle more advanced topics.
- Remote Team or Physical Office? Dee weighs up the pros and cons of each. Plus, the exact tools he uses to manage a 115+ person global team
- How Will My Agency Evolve Over Time? Dee will share how your role as agency CEO and team structure could change so you can prepare in advance.
- Avoid Burnout As An Agency Owner: Dee will reveal simple yet effective actions to protect his health and happiness over the long term
- Agency Partnerships: How do you lead with value when approaching potential partners… especially when you feel you have little to offer?
- Leverage Paid Traffic: Discover when to introduce this into your acquisition mix so you can accelerate growth without exhausting your budget.
TROUBLESHOOT COMMON AGENCY MISTAKES
Finally, we’ll cover the most burning questions that keep agency owners up at night.
- Chasing revenue growth is actually bad for business. Discover the #1 metric to prioritize instead for consistently profitable months.
- Make your agency competition irrelevant! Once you master this “blue-ocean” strategy, your agency will be in a league of its own.
- Avoid These 7 Deadly Sins For Agency Owners! By being aware of these pitfalls, you’ll fast-track your way to agency success.
- Critical Agency Trends for 2022 & Beyond! Dee will reveal what he and his team are watching very closely plus how you can capitalize on emerging opportunities.
- The Struggles Of An Agency Owner: Dee will share his honest perspective on how to keep up your motivation during tough times so you can play the long game.