Google Ads Playbook 2.0
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WHO IS THIS PROGRAM FOR?
You’re an ecommerce entrepreneur who’s struggling to scale at high ad spend.
You’re an eCommerce veteran that wants expand his horizons using the Google network.
You’re a SEO or Lead Generation PPC agency owner that wants to branch into eCommerce.
You’re a Facebook Ads Agency owner that wants to add a new revenue stream and offer Google ads as a service or train his staff.
WHO THIS PROGRAM IS NOT FOR?
People who jump from one business idea to another every week without taking any action.
Anyone who wants to “get rich as quickly as possible” (that mindset won’t work)
Anyone who wants instant results just because they joined, without putting real effort in.
Are You Currently Facing One Or More Of These Issues?
Never ending increase in ad costs stopping you from being profitable.
iOS issues are forcing you to play the “blind goat” game while trying to scale your ads on Facebook.
You’ve reached a ceiling and can’t scale any higher.
Your ad account is getting banned as soon as you start seeing some good traction.
Do You Have One Or More Of These Goals And You Aren’t Hitting Them Yet?
You want to create an omnichannel presence for your brand by branching out to Google.
Build a solid foundation on a platform that gives you consistent sales.
You want to double or triple your revenue insanely fast.
You want to learn the right way to advertise on Google.
THE GAME PLAN
A quick introduction and best practices to get the most out of the course.
Lesson 1: Welcome to the course.
LAYING THE FOUNDATIONS
In this module, we will go over the mindset and approach required to create your pathway for success with Google Ads.
Lesson 1: Mindset for success with Google.
Lesson 2: Search Engine Marketing finally explained.
Lesson 3: Integrating Google with your marketing strategy.
CRAFTING YOUR CUSTOM STRATEGY
We will go over all the strategies that I apply to different types of stores as you grab the one most suited to you and start implementing it in your business. Then we’ll start tying the knots by properly all our accounts and setting up your dashboard.
Lesson 1: Creating your Google Ads Strategy: Covering All The Bases..
Lesson 2: Setting up & linking all your accounts.
Lesson 3: Google Merchant Center easy walk-through.
Lesson 4: Google Analytics & conversion tracking made simple.
Lesson 5: How to build an easy-to-use Google Ads dashboard.
GOOGLE SHOPPING GROWTH BLUEPRINT
Google Shopping is the engine behind our well-oiled system. You will discover a new way to unlock wild pockets of revenue for your store.
Lesson 1: Over-the-shoulder Google Shopping set up.
Lesson 2: Beginners Google Shopping testing strategy.
Lesson 3: Dropshipping testing strategy.
Lesson 4: Established store testing strategy.
Lesson 5: Live campaign optimizations to make improvements.
Lesson 6: Merchant feed optimizations to boost your results.
Lesson 7: Implementing bulletproof scaling tactics.
Lesson 8: Intro to segmentation, SPAGs & query sculpting.
GOOGLE SEARCH SUCCESS ROAD MAP
In this module, I will show you how to turn search ads from an ignored channel to a blue ocean of hidden profits.
Lesson 1: Search Ads overview for eCommerce.
Lesson 2: Proper intent-based keyword research & campaign overview.
Lesson 3: Essential search campaigns for ecom.
Lesson 4: Ramping up with advanced search campaigns.
Lesson 5: Simple optimizations to enhance your results.
Lesson 6: The “secret weapon” for scaling & optimizing Search Ads.
MASTERING SECONDARY AREAS FOR PROFIT MAXIMISATION
In this module, we will tap into the remaining Google channels in order to create an omnipresent fully-optimized funnel for your brand.
Lesson 1: Overview of the three secondary Google channels.
Lesson 2: Discovery Ads explained & live campaign set up.
Lesson 3: How to effectively use Display Ads.
Lesson 4: YouTube Ads for eCommerce crash course.
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