Jessica Tutton – Facebook Ad Launch Formula
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Description
HERE’S HOW IT’S DONE:
You’re going to love this
BUILD YOUR LIST
Build your list with a lead magnet and upsell to start making sales STAT. This is you collecting beautiful ideal eyeballs.
LAUNCH WITH AN EVENT
Launch your course with an event. Because – hot tip – people get excited about events like challenges or webinar ads. Use Facebook Ads to fill up your webinar or challenge so you’re not talking to an empty room.
SELL YOUR COURSE
Sell your course by getting it in front of the right people, including by retargeting ads. The old adage is true: your people need to see your offer multiple times before they buy. Let’s not leave a single client behind.
Get the entire Facebook Ad strategy to turn your average course launch into a multi five-figure launch you can scale.
Facebook Ad Launch Formula will take your hand and help you use Facebook Ads to have your best launch ever. Zero overwhelm here.
Facebook Ad Launch Formula will give you the tools to run your own Facebook Ads so you can keep the profits instead of paying expensive contractors. Your bank account thanks you.
Facebook Ad Launch Formula will give you the exact steps to help you implement as you learn. Easy. Actionable. Effortless.
When you master Facebook Ads, here’s what happens…
- Your launches are calculated ahead of time, meaning you know exactly how much you’re going to spend and how much you’re going to make. Your bank account has never looked so good.
- Your advertising costs go down, increasing your return on investment for every dollar spent and taking even more of the profits. No more wasting money testing theories.
- You masterfully navigate the Facebook Ads dashboard and know exactly what to do with your eyes closed. You set up ads in seconds, not days.
Let’s Talk Modules
The breakdown
MODULE 1: Your Launch Formula
In this module, we’ll piece together your unique launch plan. We’ll use checklists and workbooks to help make your launch less stressful and more profitable. From creating your pre-launch lead magnet, right through to writing your sales emails, I’ve got your back. Here’s what you’ll learn:
- How to map out your launch calendar
- How to plan your pre-launch period, including creating your pre-launch lead magnet and email sequence
- How to choose your launch strategy (webinars v challenges), and all the critical elements that need to come together to host a high converting launch
- How to plan your sales strategy and create the content to sell your course with confidence
MODULE 2: FUNNEL SUCCESS
In this module, you’ll design and create landing pages that’ll have a conversion rate of 70% or more. Because It doesn’t matter how great your Ads are, if your landing pages aren’t converting, you can’t generate leads. Here’s what you’ll learn:
- My simple landing page design that converts at more than 70%
- How to create your landing pages and thank you pages using LeadPages
- What a thank you page is, and how it can help quickly build the know, like and trust factors
Bonus: I’ll also teach you how to use your thank you page to sell a small offer that pays for your ads. Because turning your new lead into a low-cost buyer means they’re 10 times more likely to purchase your course later.
MODULE 3: The Foundations of Advertising
In this module, you’ll meet Facebook Ads. This is a crash course for Facebook advertising newbies and I’ll teach you *only what you need to know* to map out your Facebook Ad Strategy.
Here’s what you’ll learn:
- The foundations of the advertising: campaign objectives, pixels, targeting and more
- All about split testing and how you’ll use it throughout your launch to achieve the lowest cost per lead
- How to set up your Business Manager and Ads Manager
Psst: It’s only two 30-minute sessions! Yay! And I promise I won’t bore you with anything you don’t NEED to know.
MODULE 4: Domain Set-up & Verification
In this module, you’ll learn how to set-up and verify your domain with Facebook to comply with the Apple IOS14 changes. In this module you’ll learn:
- Creating a custom domain
- Verifying your domain in Facebook using DNS settings
- Verifying your domain using Meta-Tag Verification.
MODULE 5: Pixels & Events
In this module, you’ll learn how to create a pixel and configure your events so that you can track & optimise your campaigns. This includes:
- Creating and installing your pixel
- How to test your pixel & tracking
- Creating custom conversions & standard events for tracking
MODULE 6: Scroll Stopping Media
In this module, you’ll create your Ad images & videos for the newsfeed, IG stories & IG reels. Here’s what you’ll learn:
- How to create your Facebook Ad graphics using the EASIEST tool in the world, Canva
- The best & easiest way to create videos that will instantly reduce your cost per lead.
- What you should be split testing in your images
- How to access my templates in Canva for you to edit to make your own
MODULE 7: Copy That Converts
In this module, you’ll get the exact secrets to writing compelling copy that connects and converts your ideal clients. Here’s what you’ll learn:
- How to get into the mind of your ideal client
- How to use your story to connect with your dream leads
- What you need to include in your Ad to make your client WANT to sign up to your email list, challenge or webinar
MODULE 8: Targeting Dream Leads
In this module, you’ll set up all your target audiences in the Facebook Ads Manager. Here’s what you’ll learn:
- Who to target, and when, throughout your list building, launching and course sales period
- How to set up your retargeting
- How to create lookalike audiences
- How to target dream leads based on their interests, demographics and behaviours
MODULE 9: Creating High Converting Campaigns
In this module, you’ll implement your entire Facebook Ad strategy into a step-by-step campaign.
Here’s what you’ll learn:
- How to create campaigns, step by step
- How to split test your creative (images and copy)
- How to split test your audiences
MODULE 10: Retargeting During a Launch
In this module, you’ll implement your Facebook Ad retargeting campaigns. Here’s what you’ll learn:
- Your Ad Strategy for your open cart
- Creating retargeting campaigns
- Split testing creative during your open cart
MODULE 11: TRACK & TWEAK
In this module, you’ll learn how advanced strategies to track and optimise your campaigns to generate the best possible results for your launch. In this module you’ll learn how to:
- Track your results in Facebook Ads Manager
- Read your analytics and know what to do next
- Optimise your campaigns to achieve the lowest possible cost per lead
MODULE 12: Your Launch Debrief
In this module, you’ll learn how to analyse your entire launch to determine exactly what you need to do next to scale. In this module you’ll learn:
- What numbers to track in your launch
- How to track your customer journey
- How to determine what needs tweaking in your Ads & Funnel
Sales Page:_https://www.jessicatutton.com.au/fb-alf-2023
