Nick Shackelford – How to Run Facebook Ads 2.0
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FACEBOOK ADS AREN’T DEAD, JUST THE “OLD WAY” OF DOING THEM IS
Not long ago, if you knew how to run Facebook ads you could pretty much grow any kind of business and write your own ticket as an online entrepreneur, even if you were a total beginner!
Then in 2021, privacy policies changed, and the ios14.5 update rocked the online business world, cratering conversions for even the savviest of marketers. There was no “quick fix” no matter what some overnight, self-proclaimed “guru” told you. It’s taken years to get it right again.
EVERYTHING HAS CHANGED, AND A HUGE OPPORTUNITY HAS OPENED
Today, in many ways with the integration of AI, advertising on Facebook has never been easier for total beginners! As long as you’re following an updated framework for what’s working now and not relying on what worked in the past, you can very often double, triple, or even in some cases 8x your return on ad spend!
Yet many (your competition) are still doing what they’ve always done and have become content with subpar results. They’re asleep at the wheel and right now it’s your chance to create ads that out-convert, out-sell, and out-smart anyone in your industry.
Which is why we UPDATED THIS ENTIRE PROGRAM and brought in 3 world-renowned advertisers to show you that today, when done right, Facebook ads can even be a bigger opportunity than they were even pre iOS 14!
HERE’S WHY MANY PEOPLE STILL HAVEN’T “CRACKED” FACEBOOK YET…
Here at Foundr we’ve worked with thousands of different businesses. From ecommerce and digital products, to service, software, and everything in between.
AND ALMOST ALWAYS, THE ONES WHO ARE CRUSHING IT THE MOST ARE RUNNING FACEBOOK ADS.
And those who have “roller coaster” sales, or struggle to really scale as fast as they believe they can…are typically struggling with Facebook ads because of…
#1: CONFLICTING ADVICE:
One “guru” says do this. The other says do that. The last thing you want to do is play “Facebook guru roulette” when your money is on the line. Instead you need a proven “algorithm-proof” strategy that works in all niches and industries.
#2: BUILT TO FAIL:
Unfortunately many ads are built to fail from the very start. They’re missing the foundational “building blocks” which must be in a place for an ad to be profitable. If you’ve ever wondered “where do I start” when running ads…you start here.
#3: LACK OF TIME:
What works today is outdated tomorrow. With Facebook compliance and policies changing faster than any other platform, founders don’t have time to stay on top of everything. They need operational help, not more “hacks”.
#4: NO KEY METRICS:
What clickthrough or conversion rate is normal? How much money should you be spending? Without accurate metrics to use as performance baselines, you end up guessing while wasting time and money on ineffective ads.
#5: OVER-CHARGING AGENCIES:
Spending money on an agency just to have little to no results. They overpromise and underdeliver. Instead learn to run the ads yourself using a proven process you can turn over to an in-house team member who then runs them for you.
#6: ROLLERCOASTER ADS:
Launching a new ad that starts out well but completely dies off a week later and not knowing what happened. You don’t have the experience or a “30,000 ft view” to diagnose the problem and make the right adjustments.
#7: NO PROVEN PROCESS:
Not having a clear-cut process for taking ads from “scratch to scale”. When you can quickly identify and cut losers, while scaling and optimizing winners…it doesn’t take long till you hit a home run and change your business forever.
#8: INACCURATE TESTING:
Not knowing the right way to run audience, creative, and copy split tests to boost conversion and create “control” ads. Knowing how to properly split test is the fastest way for any business to grow. No matter the industry or niche.
#9: INCONSISTENT ENGAGEMENT
Unable to pin down why your ads aren’t getting as much engagement as they should.
#10: SKYROCKETING COST:
Watching your ad costs skyrocket but not knowing why or what to do about it.
WHY MOST FACEBOOK ADVICE JUST DOESN’T WORK ANYMORE…
Today nearly everywhere you look there’s a new “guru” popping up pushing outdated tactics, “hacks”, or short term fixes that promise to “make it rain”.
But unfortunately as you know if you’ve ever tried to run ads…much of it is all BS.
Maybe 10 years ago you could get away with something like a boosted post, but those days are long gone. Remember this…
Most short term fixes create long term problems.Many of today’s tactics are tomorrow’s tech issues.And that cool ninja “hack” just got your account banned.
Today more than ever before, if you want to succeed using Facebook ads, instead of using this kind of “spray and pray” approach, you need to be using…
“Algorithm-proof” principles that work now and into the future.
Because in today’s competitive ad landscape, in order to win (and win big) it’s about not just knowing what to do, but why you do it! That’s how you create profitable ads.
THE “MGD FRAMEWORK”:
INSIDER INSIGHTS FROM SPENDING $100M+ ON FACEBOOK ADS
Which is why we’re so confident this new “How To Run Facebook Ads 2.0” course is truly unlike anything you’ve ever seen…
Because it’s NOT about tactics, hacks, or short term “fixes”…but instead focuses entirely on proven, “algorithm-proof” principles that will work for years to come.
Instead the entire course is built around Nick’s personal “Make Good Decisions Framework”.
It’s a framework born from Nick’s years of being one of the best Facebook marketers in the world, being in the “ad trenches” day in and day out. Distilled from his hundreds of thousands of tests, failures, and wild successes. And perfected for any business, budget, or background.
It contains the “insider insights” only someone with his level of experience can speak to.
$100M SPENT ON FACEBOOK ADS. 150+ DIFFERENT BUSINESSES. 1 PROVEN FRAMEWORK.
Most importantly, inside this new in-depth program he shows you not just what to do, but why you do it! Because Nick is adamant that the “MGD Framework” and this breakthrough course not only help you grow your business with a steady flow of new leads and sales…
…but give you a behind-the-scenes look into how Facebook ads really work!
You’ll walk away with a completely fresh new way of seeing and thinking about your Facebook ads that’ll help you create profitable ads for any business for the rest of your life!
IT’S A NO BS, STEP-BY-STEP AD BLUEPRINT FOR ANY BUSINESS, BUDGET, OR BACKGROUND.
Whether you’re a complete beginner who’s never run a Facebook ad in your life, or you simply want to level up your skills (and your profits) in a big way…
This course takes you on a journey creating ads from “scratch to scale”. It covers everything you need to launch ads that convert. From creative & copy, to media buying & margin, it’s all here!
It’s NOT one of these courses filled with outdated content and untested theories cleverly disguised as proven methods… Compiled from some “overnight guru” who got lucky with a few winning ads for his one business, in one niche, just one time.
It’s a program with an instructor who’s both an actual founder of multiple companies and recognized throughout the world as one of the best Facebook marketers there is. Who has a track record and client list unlike anything we’ve ever seen in this space.
“How To Run Facebook Ads 2.0” was designed to produce real results no matter who you are.
It’s NOT about wasting time asking you to be the “guru guinea pig” to test unproven theories. Or have you spend all your valuable time learning about and running ads instead of all the other critical things you could be doing as a business owner.
It’s NOT about over complicating everything and creating a 67-step funnel requiring you to be a “ads wizard” to make it work or needing an entire tech team to support you.
It’s NOT about requiring you to have some big budget that allows you to succeed solely because you can throw more money at ads than your competition can.
Instead it’s about using a simple step-by-step process to create Facebook ads and campaigns from “scratch to scale” faster and easier than ever before.
HOW TO RUN FACEBOOK ADS 2.0
THE ULTIMATE “SALES DOUBLER” FOR ANY BUSINESS, BUDGET, OR BACKGROUND
- EASY-TO-FOLLOW BLUEPRINT:You don’t need to be a “tech person” or have any experience with ads. This beginner course guides you through everything you need to know and do to create winning ads from scratch. It’s a simple yet wildly effective process.
- 150+ DIFFERENT BUSINESSES:This course is for all niches, products, and industries. It’s not just for ecommerce or one specific kind of business. It’s worked for 150+ different brands from teeth whitening and glasses, to banking and high-ticket services.
- BIG RESULTS – SMALL BUDGETS:You’ll learn how to create a predictable, consistent, and reliable flow of new leads and sales no matter the size of your budget.
- HANDS-OFF SCALING:This course is designed as a complete ads playbook, allowing you to “hand it off” to a team member who can then run your ads for you. You save time by not doing it yourself, but can also jump in and troubleshoot using the playbook at any time.
SIMPLE, ACTIONABLE, & PROVEN STRATEGIES FOR ADS THAT CONVERT
- GENERATE A CONSISTENT REVENUE STREAM WITH A HIGH-CONVERTING FACEBOOK FUNNEL.
- SIMPLIFY THE ENTIRE FACEBOOK AD PROCESS WITH A STEP-BY-STEP BLUEPRINT.
- CONFIDENTLY TROUBLESHOOT AD ISSUES WHICH ARISE USING PROVEN ADVICE.
- SCALE FASTER AND EASIER BY FINALLY USING FACEBOOK ADS EFFECTIVELY.
- AND ULTIMATELY BEGIN TO QUICKLY PASS UP YOUR COMPETITION!
JUST SOME OF WHAT’S INSIDE…
- How “one good ad” can change everything for a business almost overnight…
- How beginners with brand new business and tiny budgets can use “easy ads” to bring in loyal customers every single day…even if they’ve tried and failed before!
- How to structure ad creative (copy, images, video, etc) that consistently converts!
- Nick’s proven step-by-step “Easy Ads Formula” that’s worked for 150+ different businesses and helped him turn unknown products — like the fidget spinner & Snow teeth whitening — into viral sensations.
- How to use the little-known “insider” strategies of media buying for finding your perfect audience even if they’re hard to find on Facebook! Learned from spending $100M+ on Facebook ads.
- How to run profitable ads for each part of your “Facebook Funnel”…prospecting, re-engagement, and remarketing…without over complicating it.
- The often overlooked “must-have” building blocks of every successful ad. Inside is everything you must know before ever opening Business Manager and risk wasting a single penny…
WHAT’S WAITING FOR YOU
MODULE 1: HOW TO RUN FACEBOOK ADS 2.0 UPDATE (NICK)
In this module you’ll discover the “must know” Facebook ad foundations. If you’ve never ran ads before and wondered “where do I start”…this is it. You’ll learn everything you need to do to give your ads the absolute best chance of winning from day one.
- Lesson 1: Welcome To “How To Run Facebook Ads 2.0”
- Lesson 2: The 15 BS Facebook Myths That Are Costing You Money
- Lesson 3: The 25 Essential Key Terms You Need to Know
- Lesson 4: Setting Your Margin To Get Started
- Lesson 5: How To Set & Hit Targets (ROAS)
- Lesson 6: Facebook Ads 2.0 Account Set-up Part 1
- Lesson 7: Facebook Ads 2.0 Account Set-up Part 2
- Lesson 8: Creating An Easy-To-Use Dashboard
- Lesson 9: Breaking down The Facebook Funnel
MODULE 2: TOP OF FUNNEL PROSPECTING – FINDING YOUR TARGET MARKET EVERYTIME
This module you’ll take a deep dive into the art of finding your target market…even if they’re hard to find or “not on Facebook”. Since 60% of your ad budget is typically spent here at the top of the funnel, you’ll master not only driving traffic, but driving the right kind of traffic!
- Lesson 1: Prospecting Overview
- Lesson 2: How To Easily Plan Your Media (Template Included)
- Lesson 3: Naming Conventions & Navigating Your Dashboard
- Lesson 4: Campaign Structures (Prospecting)
- Lesson 5: Audiences (Prospecting)
- Lesson 6: Proven Tests You Can Run (Prospecting)
- Lesson 7: Creative Examples (Prospecting)
- Lesson 8: Demo: Prospecting, Campaign Setup, & Launch
MODULE 3: MIDDLE OF FUNNEL – RE-ENGAGEMENT TO DRIVE MASSIVE TRAFFIC
In this module you’ll learn how to re-engage prospective customers who got targeted from your top of funnel efforts. Middle of funnel ads can be one of the biggest generators of sales in your funnel, so you’ll learn what page to drive them to, what copy to use, and everything in between!
- Lesson 1: Re-Engagement Overview
- Lesson 2: Campaign Structures (Re-Engagement)
- Lesson 3: Audiences (Re-Engagement)
- Lesson 4: Pages To Drive Traffic To (Re-Engagement)
- Lesson 5: Copy Differences at Re-Engagement
- Lesson 6: Creative Examples (Re-Engagement)
- Lesson 7: Tying It All Together (Re-Engagement)
MODULE 4: BOTTOM OF FUNNEL – REMARKETING FOR SCALING & SALES
This module reveals how to remarket to prospects when they’ve taken an action off of the Facebook platform. Maybe they visited your website or some other page, now you’ll learn how to “follow them” with engaging ads that drive conversions and bring in sales.
- Lesson 1: Remarketing Overview
- Lesson 2: Campaign Structures (Remarketing)
- Lesson 3: Remarketing Audiences & Adsets – Explanation
- Lesson 4: Remarketing Audiences & Adsets – Execution
- Lesson 5: Pages To Drive Traffic To (Remarketing)
- Lesson 6: Creative & Copy Examples (Remarketing)
- Lesson 7: Tying It All Together (Remarketing)
MODULE 5: AD CREATIVE THAT CONSISTENTLY CONVERTS
In this module you’ll discover the exact “Ad Creative Framework” Nick and his team use for every single client. It’s proven to convert. From which copy to use and the right way to use images and videos, to making the user experience congruent throughout the whole process…it’s all here!
- Lesson 1: How To Structure High-Converting Ad Creative
- Lesson 2: The Most Effective Ad Copy Formulas
- Lesson 3: Breaking Down Ad Creative (Image Or Video)
- Lesson 4: Message Match – Between Ad & Landing Page
- Lesson 5: Branding Ads vs Direct Response Ads
- Lesson 6: “The Agency Replacer Toolkit”
MODULE 6: TROUBLESHOOTING COMMON PROBLEMS & AVOIDING COSTLY MISTAKES
By the end of this module, you’ll have the confidence and troubleshooting framework to dive in and solve any problem that arises. You’ll be equipped with a proven framework on how to think through an ad issue whenever something happens. This allows you to always keep moving!
- Lesson 1: How to Troubleshoot Properly
- Lesson 2: The 6 Most Common Roadblocks & How To Fix Them
- Lesson 3: Different Dashboards to Look At When Troubleshooting
- Lesson 4: Using The “Make Good Decisions Formula”
- Lesson 5: The 7 Deadly Sins of Disapproved Ads
- Lesson 6: What If It’s Not The Ad’s Fault?
- Lesson 7: How To Run Ads Towards Major Events
- Lesson 8: The Roadmap: Who To Listen To?
- Lesson 9: Bringing It All Together
MODULE 7: HOW TO THRIVE IN THE NEW FACEBOOK (PHOENIX)
- Lesson 1: Introduction to Facebook Ads 2.0
- Lesson 2: Introducing Phoenix Ha
- Lesson 3: What Really Changed with Facebook Ads?
- Lesson 4: Reclaim the Power of 1st Party Data
- Lesson 5: Introduction to the Nine Facebook Advertising Strategies
- Lesson 6: Strategy Pillar #1: Drive Traffic
- Lesson 7: Strategy Pillar #2: Increase Conversion
- Lesson 8: Strategy Pillar #3: Maximize Lifetime Value
MODULE 8: CREATIVE AND TACTICS (NICK AND JORDAN)
- Lesson 1: Nick Shack’s Whitelist Influencers Strategy Part 1
- Lesson 2: Nick Shack’s Whitelist Influencers Strategy Part 2
- Lesson 3: Introducing Jordan Menard
- Lesson 4: Creative Overview
- Lesson 5: Static Ads
- Lesson 6: Narrative Ads
- Lesson 7: Creative Testing
- Lesson 8: Pitchfork
- Lesson 9: Manual Bidding
- Lesson 10: Advantage Shopping+
ONE GOOD AD IS WORTH 100X THIS ENTIRE COURSE
If you’ve ever hired an agency to run your ads then you know they’re not cheap. Especially not if you want the very best like Nick and his team at Structured Social to run them for you.
But you know what’s even more costly than that help? The cost of wasted time and opportunity when someone runs your ads but can’t deliver the results they promised.
That’s why instead of spending a fortune to hire someone or risk wasting your time on someone that doesn’t work…
Our suggestion for most founders is to first learn how to run your Facebook ads yourself!
Is the goal for you to run your own ads 100% of the time? For most of you it’s likely not.
Instead the goal is to put profits before payroll. To trade your time (running the ads) for money, until it makes sense financially not to. Then you can trade your money for someone else’s time.
But the ability to run your own ads is like having the ultimate business building insurance.
And once your ads are winning and you’re bringing in consistent new revenue, you can even just use this course as a “playbook” to train one of your team members and have them run the ads for you.
So instead of paying $10,000 to have some “guru” coach you…
$5,000 a month for someone else to run your ads…
Or even $2,500 to attend an event that contains just a fraction of what’s in this course…
For just $1,997 or less than US$5.47 a day (less than a cup of coffee)…
You’ll get instant access to the entire How To Run Facebook Ads Course where you’ll learn how to bring in new leads and customers at profit every single day!
It’s the exact step-by-step blueprint Nick has used to help more than $150+ different businesses succeed with Facebook ads while profitably spending $100M+ on ads alone.
JUST ONE AD YOU CREATE USING THIS MATERIAL COULD PAY FOR THIS COURSE 100X OVER.
And unlike that cup of coffee that’s gone in a few minutes, this is business building knowledge that lasts a lifetime!
So instead of you spending thousands to get consulting with Nick – who isn’t cheap – to sit down and teach you everything inside this nearly 6 HOUR monster of a course…
We bought Nick’s time for you! Plus we brought in our entire video team so the program was professionally produced and easy to follow along.
Plus How To Run Ads 2.0 qualifies as a tax-deductible expense under the continuous education category, so you can write it off come tax time.
THE COST OF INACTION
Where will you be 30, 60, or 90 days from now?
By following the simple blueprint laid out for you inside How To Run Ads 2.0, in just a few weeks you could have winning ads bringing in new leads and sales for you every single day.
Ads that work 24/7/365, whether you’re in the office or in the ocean.
Will it take some hard work and dedicated focus? Of course it will. Run from anyone who tells you otherwise. And it would most likely take longer on your own without Nick’s help.
But aren’t a few weeks or months of work worth the ability to essentially generate new customers on demand? Isn’t a little focus worth creating a successful business? One that provides the passion, financial security, and peace of mind that many people only wish of.
That’s what’s waiting for you. That’s what’s on the other side of this program.
And instead of wasting time, money, and energy trying to figure out the most effective way to do this all on your own with no guarantee of success…
You could simply invest in the How To Run Ads 2.0, and for barely US$5.47 a day, get access to the exact process that’s helped turn new businesses into multi-million dollar brands.
Plus like we mentioned, How To Run Ads 2.0 qualifies as a tax-deductible expense under the continuous education category, so you can write it off come tax time.
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