What Is Agency Transmutation?
Agency Transmutation is an expertly crafted, 6 -week long program that includes everything you could ever need in order to successfully scale your very own social media marketing agency even if you are a complete beginner and have zero past experience or sales abilities.
The program comes with 37+ hours worth of expert training, an exclusive, members-only community full of winners, and all the scripts, templates, contracts, agreements, resources and plug & play sheets you’ll ever need.
The program also included a special bonus section of 10+ hours of live recorded coaching calls and access to Montell live through monthly Q&A calls hosted on Zoom.
This deadly combination of training, community and resources means you’ll be on the fast track to successfully scaling your agency using the ‘Hybrid System’.
In simple terms… Agency Transmutation is Montell Gordon’s brand-new, cutting-edge 6-week online program that teaches agency owners to start and scale their very own marketing agency with a heavy emphasis on teaching lead sourcing and establishing consistent outreach systems.
Something that is notoriously skipped over by most, teaching in the SMMA space!
Week 1: Foundations & Principles
- The Foundations (27:46 Mins)
- Understanding The Business Module (64:19 Mins)
- Picking Your Niche (65:06 Mins)
- Picking Your Service (44:21 Mins)
- Pricing Your Services (29:01 Mins)
- The Path To 6-Figures (31:51 Mins)
Week 2: Systems, Tools & Processes
- Our Tools & Systems (65:15 Mins)
- Birthing Your Agency (47:35 Mins)
- Accepting Payments & Getting Paid (50:18 Mins)
- Crafting Your Meeting-Setting System (64:47 Mins)
- Setting Up Your Facebook Assets (44:41 Mins)
- Crafting Our Agency Funnel (65:22 Mins)
- Crafting Our Automated Onboarding Process (68:31 Mins)
- Building Your Team (79:12 Mins)
Week 3: Upwork Mastery
- Understanding Upwork (39:32 Mins)
- Creating your Upwork Profile (46:29 Mins)
- Creating your Upwork Portfolio (40:02 Mins)
- Creating Your Automated Meeting System (59:11 Mins)
- Crafting Your Application Assets (32:40 Mins)
- Crafting Your Upwork Cover Letter & Answers (42:39 Mins)
- Upwork Outreach Mastery (86:51 Mins)
- Setting Up The Discovery Call & How To Follow Up (23:14 Mins)
- The Ultimate Sales Call Strategy: The Bridge Method (59:29 Mins)
Week 4: Cold Email Alchemy
- Cold Email Alchemy: System Introduction (52:07 Mins)
- Loading Our Cold Email Cannon (55:38 Mins)
- Warming The Cold Email Cannon (47:47 Mins)
- Lead Sourcing Alchemy Pt 1. (71:13 Mins)
- Lead Sourcing Alchemy Pt 2: Ecom Leads (107:24 Mins)
- Lead Sourcing Alchemy Pt 3: Local Business Leads (60:27 Mins)
- Cold Email Anatomy (108:00 Mins)
- Personalised First Lines & Automating Them (90:50 Mins)
- Setting Up The Call (71:40 Mins)
Week 5: Becoming A Sales Rainmaker
- Your Sales Foundations (66:02 Mins)
- Do’s and Don’t Of Sales (61:45 Mins)
- The UpWork Sales System (73:07 Mins)
- The Ultimate Sales Script: The Bridge Method (55:39)
- Week 6: Service Delivery, Team Management & Client Retention
- To Be Released: April 2023 (See bonus section for additional training)
Live Q&A Calls
- Saturday Feb 19th 2022 (131:36) – Live Q&A’s are restarting end of May 2023!
- Scraping & Lead Sourcing (168:08 Mins)
- Additional Cold Email Training (169:36 Mins)
The Curriculum Explained:
Week 1: Foundations & Principals
Kicking Agency Transmutation off strong with Week 1, which is your Foundations and Principals.
During this week, you’ll learn how to first of all leverage Agency Transmutation to the fullest, to ensure that this is one of, if not, the greatest business investments you could ever possibly make for your agency!
This week shows you how to gain access to the winning community so you can surround yourself with a circle of winners that are on the exact same mission as you!
During week one, Montell goes into intense detail on the innings of running a 6 figure marketing agency. So even if you don’t know what the acronym ‘SMMA’ actually stands for, you’ll understand everything you need to know about the business model from A-Z.
Such as: how it fits together, how everything works and more importantly, you’ll gain clarity on why SMMA works, providing you incredible insight as to how much value you truly hold as an agency owner.
Week one also covers how to pick the ideal niche for your agency, what service to offer, as well as how to price your services so that you are pricing what you are worth too!
In week one, Montell also give you the exact same methodology and outreach tracking sheet that allowed him to scale his agency from £3.1k/pm to just under $12k/pm in only 24 days (out of a 90-day challenge) so you can reproduce his exact steps.
Week 2: Systems, Tools & Processes
Week 2 covers all the tools, software, systems & processes you need to truly build an automated agency from the ground up so that you aren’t doing all the work yourself.
Montell has a motto and that is to ensure you are NOT the “head chef” in your own restaurant.
What he means by this is: There’s no point in building an agency just to create yourself another 9-5 job that’s disguised as a business because if you’re doing all the work yourself, that’s not a business… it’s a 9-5!
The litmus test for a business is if you can completely step away from your agency for 2-4 weeks without it all crumbling down without your input, then you truly have a business that can provide you with time freedom, location freedom and financial freedom.
And that’s what week 2 is all about! – It focuses on building out all your automated systems using software and processes with a combination of building out your A-team in order to create a fully automated agency and a real business!
Before we even do a single piece of outreach, the program instructs you on how to go about finding reliable, affordable and expert talent for your agency so that you already have kick-ass case studies you can use to attract your first clients. Bypassing the need for you to be the sole expert in your service.
Hiring your A-team before starting is one of the best hacks in the agency game because it allows you to get quality clients much more easily.
So no matter what service you are planning on offering, the program helps you find experts in that particular field to do the work for you on behalf of your agency, allowing you to focus more of your energy on working ON your agency and not working IN your agency.
Doing so also eliminates any ‘imposter syndrome’ which is that icky feeling you get when trying to close clients but in the back of your mind you’re not even 100% certain you can genuinely deliver results for them.
Week 2 eradicates this forever.
Week 3: Upwork Mastery
Week 3 dives right into using the first half of the ‘Hybrid System’ which is using Upwork to land smaller ticket clients extremely quickly in order to build up cash flow
This cash flow can then be leveraged that to hire Virtual Assistances that conduct outreach for you to higher ticket clients outside of Upwork.
This is the ‘Hybrid System’ and it is the quickest, simplest, least time-consuming way we have ever found to go from $0 to $2,000/pm and then from $2,000/pm to $10,000/pm with an agency!
The reason for this is because whilst everyone else is struggling by themselves to; 1. Find leads, 2. Qualify those leads and then 3. personalise their outreach to those leads…
A.T teaches you how to leverage an outreach team of 2-5 VA’s from the very get-go so that you can crank out 5x-10x more outreach than everyone else in 1/5th of the time.
Let’s face it, the irrefutable key to scaling any form of agency is: The more quality outreach you can do at scale, the more clients you are going to get. You simply cannot argue with this.
And the best part about all of this is that when you use the Hybrid System in the program, your outreach team of VA’s is directly funded & paid for by your smaller-ticket clients that you get from Upwork.
Making this a self-financing, snowballing system that you won’t find anywhere else because Montell literally created it.
Think about it, who do you reckon would win in a race from going from $0-$10k/pm Bob or Mike?
Let’s say Bob and Mike have the same niche, the same service at the same price point, the same level of personalisation in their cold emails, with the same script and the exact same experience levels in all areas, including sales…
The only difference is Bob’s cranking out 25 emails a day because he’s not following the Hybrid System and Mike, on the other hand, is cranking out 250 emails a day?
The obvious answer is Mike assuming everything is the exact same in all areas.
The only problem is, most people don’t know how to scale their agency to a point where they are able to crank out 250 pieces of outreach per day but this ladies & gentlemen is where the Hybrid System kicks in and shows you exactly how to do this with Upwork and then through cold outreach afterwards.
In week 3 you’ll learn everything you need to know about starting Upwork from complete beginner status and if you aren’t able to use Upwork for any reason whatsoever such as you aren’t 18 yet or you live in a country where it’s not available, don’t worry because Week 4 teaches you how to leverage cold outreach, A.T has you covered.
Week 4: Cold Email Alchemy
Week 4 then tackles the second half of the Hybrid System which is how to conduct cold outreach away from the Upwork platform.
so even if you are not 18, or you do not want to use Upwork to bag smaller ticket clients, then you can skip right on over to week 4 where you will be taught in extreme detail: How to source leads remarkably quickly, how to then qualify those leads using the ‘Reverse Prospecting’ method (another method you will not find anywhere else, that took Montell 4 years to develop and perfect) and how to personalise all your outreach.
Week 4 also teaches you how to then find, hire, vet and then train your VA’s so that they are able to conduct enormous amounts of outreach for you daily, without you needing to lift a finger.
This allows you to set meetings on your calendar every single day without having to spend ridiculous amounts of time; finding leads, qualifying them and then personalising your messages.
This right here is something notoriously skipped over by 99% of the big names in the industry as most people are still using the ancient obsolete ways of finding leads such as D7 lead finder, Lead carrot, Myip.ms or worst of all that excessively slow method called the “Instagram algorithm hop” method where you take an Instagram brand that’s a 10/10 fit for your agency and then find them on Instagram so that Instagram can suggest similar pages to that brand.
It’s a good method, but if our Grandma’s knew how to build an agency, that’s probably the sluggish method they would use. Seriously, it even used to take Montell 3-5 hours a day just trying to find leads this way.
We’ve heard plenty of horror stories about people conducting just 15 pieces of outreach per day and it taking 10 hours of their time! (Nope that’s not a typo!)
This is where the ‘Reverse Prospecting system’ comes into play.
This system has been carefully crafted by Montell, himself, through 4 long years of trial and error and it results in you being able to pump out thousands of qualified leads within mere minutes!
Allowing you and/or your outreach team to focus 100% of your energy on the most important thing when building an agency: SALES!
Week 5: Becoming A Sales Rainmaker
Week 5 covers everything you need to know about taking sales calls, handling objections, closing deals and becoming an overall sales rainmaker.
Whilst most of the big names in the industry aren’t even taking their own sales calls anymore because they’ve outsourced them and are thus starting to get rusty, Montell refuses to outsource his sales calls because he knows it’s the number 1 skill to have. Not just as an agency owner but as an entrepreneur.
Montell now has conducted, by himself, over 1,300+ sales calls between his businesses, in which every single one of them sells some sort of service just as an agency does, meaning all the sales experience Montell has will be directly transferable to you and instantly downloaded into your brain just by watching week 5 and following the actions steps…
All without having to spend 1,000’s of hours of your time on painstakingly difficult sales calls, getting rejected over and over again due to obvious rookie mistakes.
In week 5 you will learn how to become a master of sales even if you’ve never sold anything before in your life. You will learn how to handle any objection thrown at you so you know exactly how to deal with any objection before they even arise.
You’ll also learn NLP which stands for Neurolinguistic programming which is a subtle psychological approach to sales that involves implementing top-of-the-line sales strategies that allow you to change someone’s thoughts & behaviours to help you achieve the desired outcome from them in a non ‘salesy’, cheesy or manipulative way.
The funny thing is this works even if you are young, don’t have the most fluent English and even if you have zero sales experience.
Because believe it or not, it’s not ‘you’ or your ‘service’ that matters, it’s about what the other person wants & desires and if you can grasp what other people truly want at their core and you can give it to them, you will never go hungry ever again.
Montell can vouch heavily for this because even to this day, he’s never worked a single day in his life at any sort of day job, ever… Not even a single second and that’s due to his ability to sell things people want.
It wasn’t always like this though, Montell’s number one weakness, at one point was sales funnily enough.
So Montell dedicated his life to learning sales and has since spent thousands of his own money and thousands of hours of his time learning the skill so you don’t have to.
Week 6: Service Delivery, Team Management & Client Retention
Coming in April 2023:
During Week 6, you’ll learn everything from how to deal with, manage and retain both social media management clients as well as Facebook ads clients.
The program will go into extreme depth on how to deliver results for both SM management clients and Facebook ads even post IOS14, 15 and 16!
(Even if you do not offer either of those services and you offer something completely different, you will still learn how to find experts in your respective field so you can still offer that service despite it being totally different).
That said, Week 6 will show you how to craft content for clients from the ground up (if you are offering social media management) and it will also show you how to craft Facebook ads that actually work from A-Z, even if you have never ran a single ad before in your life.
All the tools, software and process will be given to you in this week in the form of training along with accompanying plug & play sheets so you’ll know exactly how to keep your clients happy and retain them for longer which means you won’t lose them after month 1!
Week 6 also teaches you how to manage client communications between you, your team and your clients via Slack as well as how to set the right expectation and how to ensure you are doing the right things for your clients so that they are fully satisfied with your agency services.
EVEN if you are a complete beginner.
Week 6 will include how to craft ads from scratch, what budgets to set for clients, how to craft expert-level ad copy that works and how to go about creating the creatives for the ads… No stone will be left unturned.
Then to top all of this off, the program will show you again how to outsource all of the service delivery work to either an expert Media Buyer or a highly trained Social Media Manager so that you do not have to do the service delivery yourself if you do not want to.
The best thing about Week 6 is that even if you offer a service other than Facebook ads or SM Management because this program does not teach gimmicks you’ll be shown how to go about finding, vetting and leveraging experts in any service so that you can close any sorts of clients you want for any kind of service.
So it does not matter if you are offering, web-design, email marketing, TikTok ads/TikTok management, YouTube ads or even Google ads etc…
This program will teach you how to find team members in each one of those areas due to the methodologies taught being transferable, enabling you to adapt them to suit your own unique niche and your own unique services, no matter what those happen to be.
Because week 6 is currently under construction and being built out as you are reading this, which by the way, those up-and-coming modules in week 6 will be available to you at no additional cost if you enrol today (hence why the program is only $997 and not the full $1,497).
Montell has gone ahead and included a bonus section of live recorded coaching calls with previous students on; how to handle sales calls, how to hire out talent and so much more, resulting in the program technically already being 98% complete at the time of typing this. Hence why the program has already produced multiple 6 figure agency owners thus far.
The bonus folder has over 15+ hours of bonus content in the form of live recorded coaching calls that Montell conducted directly with previous 1-1 students to help them build out their agencies to that infamous $10k per month mark.
So essentially you are getting Montell’s best of the best work from some of his best of the best students in the form of live, recorded mentorship calls recorded via zoom.
These calls are with some of his top students whom he has previously coached and helped scale.
Some of the student coaching calls that you’ll gain access to have now been able to scale their agencies so well that they now have their own penthouses and have been able to achieve so much financial freedom that they have gone from living in a small apartment with their Mom to living in a whole other country in a top of the line penthouse at the age of 19/20!
These calls are all on record so you can literally sit and watch Montell coaching these students live and steal all the methods they were taught to scale their agencies to $10k/pm and implement them yourself.
The bonus week is yours at no additional cost when you enrol into the program today so these, for sure, fill in any “missing gaps” in the program.
As a side note, the bonus folder also comes with over 1.5 Million Ecom leads (not a typo) that are fresh and ready to use so you’ll never need to worry about finding leads ever again, sales training, additional cold email training, bonus plug & play sheets, all the contracts Montell has ever used and many many more.
Not to mention that the new modules for week 6 are dropping in April 2023 so you, for sure, will be able to take the program as it currently stands and scale your agency from $0-$10k/pm and beyond within 6 months or less, right now, today!
In fact, we’ve had people tell us that just with the bonus section of the program, they could’ve easily got to $10k/pm because all the scripts, training, methods and systems are already there.
Delivery time: 12 -24hrs after paid