Luisa Zhou – How to Sell More Through Stories
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Description
But first, if you want to stand out more and make more, here are 4 key marketing stats you need to know:
It’s harder than ever to stand out —
Your dream clients are exposed to 5,000+ brand messages every day, but are aware of less than 100 of them and remember only about 12.1
But storytelling can give you a huge advantage —
Making your message 22x more memorable than your competitors who don’t use storytelling (or use it well).2
Which directly translates into more sales —
In fact, storytelling could boost your conversion rates by 30%.3
AND being able to charge the prices you actually want to charge. —
Because good stories can increase the perceived value of your product by up to 20x.4
In short?
Well-told stories can quickly and dramatically explode your business growth.
But honestly, I didn’t believe it until I started seeing these kind of results in my own business:
One story – shared via a less than 60-second video – directly grew my Instagram account by over 3,700 new followers in less than a month.
A different story of mine – created such a connection with my ideal clients that it made an additional $10 to $20 for every $1 I spent sharing it. That’s a 1,000%+ ROI.
And yet another story of mine – has made such a big impact on sales that one out of every six to seven clients mentions it as part of the reason why they purchased from me. Over the years, this has added up to a multi-million dollar sales boost.
Everyone talks about the importance of “telling stories,” but no one talks about HOW to actually do it effectively…
- If you know that storytelling is an important part of sales, but don’t feel like your stories are creating the meaning, relatability, or impact you’d like…
- If you don’t feel confident in your storytelling skills right now — and you don’t know what pieces or types of stories you’re missing…
- If you want to improve your storytelling, so you can stand out more, communicate more effectively, and make more sales…
The good news is:
Storytelling is a SKILL.
Which means you can learn it.
And I’m about to take the stress out of learning it by laying out everything you need to know. Via a step-by-step approach — backed by 10+ years and $10 million+ of story-telling experience.
Introducing…
This concise and practical course provides a complete framework — with detailed steps and examples — for using storytelling to build trust, stand out, and boost your sales.
No fluff, BS, or useless theory.
Just what’s proven and what works. Based on my personal experience making 8-figures in sales, in large part through the power of my storytelling skills.
Even better, you can finish the course in just a morning or afternoon, and start using it immediately, to see a noticeable improvement in your skills – and results.
In this course, you’ll learn:
- How to present ANY story – no matter how “mundane” – so you’re able to communicate your point with more effectiveness, connection, and persuasiveness. So your stories will always be authentic and true to you – without having to rely on unnecessary drama, gimmicks, or artificial techniques.
- Small yet powerful changes you can start making to your storytelling right now, that could lead to major improvements, and results. (You’ll discover these changes throughout the course – especially in the final section, where I share some of my most profitable stories with you. And break down how to re-create their success for yourself.)
- The core elements of effective storytelling – as applied to marketing and sales. (Which is not always the same as storytelling in general. Missing these could be the reason why your stories aren’t yet helping grow your audience or your sales.)
- The 4 key components to an impactful story, plus a simple go-to structure you can start using for almost every story you tell. So you can start creating more impact with your stories, right now. (You’ll be able to do this by the end of lesson 3.)
- What makes the best stories SO compelling – including the only two reasons to tell a story. (Which has nothing to do with how dramatic the story itself is.) So you know how to craft the most impactful stories for you and your business. (You’ll learn this in lesson 2.)
- The actual science behind why stories are so powerful – so you know how to actually use stories (beyond the common unhelpful advice of just “telling stories”) to build trust, stand out, and boost sales. (We’ll cover this in lesson 1.)
- My 7-point checklist to run through before you publish ANY story – so that you don’t “miss” anything, and every story you share gets the best results possible.
For example: Point #1 will give you a quick tweak to make sure your stories instantly stand out from the noise. Point #3 will help you decide which details to include in your story – and which ones are just a distraction. Having the right details will make all the difference between whether your audience remembers your story…or doesn’t even bother finishing it. And point #7 is a quick but powerful formatting tip that ensures you don’t lose your audience’s attention before they’ve even gotten your point. (You’ll find this checklist in lesson 4.) - The critical element that every good story MUST have if you want to be able to connect emotionally with your audience. Not having this is probably why your stories aren’t landing right now – or producing the results you’d like. (You’ll discover this in lesson 3.)
But that’s not all. In fact, I’m pretty sure the final part of this course will absolutely blow you away with its value, practicality, and ROI…
When I share the 5 story categories that I’ve realized all my most impactful stories can be categorized into. This is $10 million+ worth of learnings – which most people trying to teach this stuff just don’t have.
Plus, for each category, you’ll see examples from some of my most profitable and impactful stories – so you can see what actually works. As well as my personal notes on when to use each category, how to use it, and prompts to help you identify your own stories for each category.
What’s more, I’ve identified the categories based on what results you’re trying to achieve with each story.
Because that’s what we’re all about around here…actual results.
Sales Page:_https://luisazhou.com/stories/
