Julien Blanc – Transformation Mastery Mentoring
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Julien Blanc – Transformation Mastery Mentoring (41.88 GB)
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Want To Double Your Freelancing Income in the Next 30 to 60 Days?
(And add between $2,000 and $24,000 PER MONTH to your bottom line?)
If you’re already doing $3k to $20k a month as a freelancer then this is for you…
Wanna know the difference between the freelancers who make tens of thousands a month…and the ones who don’t?
A lot of people think it’s their skills. The rich freelancers must be better at their craft right?
Wrong. Sometimes that’s the case, sure. And you should definitely do your best to the best at what you do…
That’s not the secret though…
The secret is in the BUSINESS side of freelancing.
See, there’s one big problem in the world of freelancing…
Just because you have a skill that people will pay you for does NOT mean you’re good at getting clients…or getting the RIGHT clients…or HIGH PAYING clients.
See, the highest paid doctors aren’t necessarily the best doctors. The doctors who become truly wealthy aren’t the ones working the most hours. They’re the ones who have the best business practice.
It’s the same with freelancers. The world is full of talented people (like you) who have a skill…but don’t have the skill of getting high-paying clients over and over again. Or maybe you are pretty decent at getting good clients but you want to take things to the next level and double or triple your income without increasing your workload.
And that’s what we want to talk to you about…the SKILL of freelancing.
Whether you’re a copywriter, email marketer, graphic designer, bookkeeper, web designer, funnel builder, media buyer, photographer, videographer, or whatever else…there’s your skill…and then there’s the skill of getting clients that are excited to write you big ass checks.
That’s the skill that my buddy Stefan Georgi and I have mastered.
We both have a skill that people need. We can write words that make people wanna buy stuff. (You’re reading those words right now by the way.)
Most people with our skill (copywriting) make a few grand a month. Or maybe they breakthrough to $10k a month or so. But that’s where most people hit their income ceiling. (Yes, there are outliers who make tens of thousands or even hundreds of thousands a month…but they’re about as rare as seeing the pope at a synagogue.)
And it’s not because they’re not good enough at their skill to earn more…it’s because they haven’t mastered the skill of freelancing.
They have the same skill we have…but we get paid a lot more than they do…and we work a helluva lot less hours.
So what’s the difference between us and most of the other freelancers out there?
We understand a few key principles and strategies that most people don’t.
And we didn’t learn these principles and strategies because we’re geniuses or special beings chosen by God to excel at freelancing.
We learned these wallet-expanding lessons by actually DOING freelancing. (Most so-called gurus on the internet these days just teach…they don’t actually DO. They get one client and then create a course on how to get clients.)
We have had more clients than we can count. (Well, we could probably count them all but it would take awhile and be a rather exhausting task.)
And we’ve gotten paid more and more from each client as we’ve learned lessons from the trenches.
When Ian started out freelancing I got paid $500 to write 150 emails. That’s about $5 per email. Just a few years later he was charging $1500 per email. He increased my rate by a factor of 300 times.
Imagine that…giving yourself a 300x raise in just a few years time.
Now, I’m not saying that’s what’s gonna happen for you. But I will say it’s realistic to double your income, triple your income, or even 10x your income FAST if you apply the lessons we want to teach you. (Like Troy Ericson who attended our $2,000 one day workshop. His biggest month was just $6,000…but just a few months after the workshop he had his first $30,000 month and is now averaging over $20,000 per month…WITHOUT getting better at his skill.)
Before I get into the nuts and bolts of this program…we need to tell you a story…
Two Freelancers Step on Board a Citation X Private Jet…
Then spend the next 4.5 hours sharing every single victory, failure, mistake, and success they’ve ever experienced with one another.
It seems kind of hard to believe…
Because first of all, who really loves freelancing enough to spend nearly five hours talking about it (especially on a private jet)??
And more importantly, how the hell can two freelancers afford to charter a private jet for a cross country flight from New York to Las Vegas?
Well, we were able to…
Multiple times actually…
But don’t worry…
This isn’t about to turn into some super hype-filled “get rich” sales letter packed with photo-collages of Lambos, PJs, and rented mansions.
Actually, this letter is all about YOU…
—-
Hey it’s Stefan Georgi and Ian Stanley…
Two freelancers who, combined, have generated close to a billion dollars in sales for ourselves and our clients…
And in the next few minutes…
We’re going to give you a proven, replicable, and timeless blueprint for making REAL, SIGNIFICANT, and probably LIFE CHANGING money as a freelancer.
We’re talking about going from $0 to $2k a month in freelancer income…
Or from $2k to $6k…
Possibly even from $6k to $30k a month (or more)…
And while we know that might sound hard to believe…
It’s something we’ve already helped countless people to do…
Like Troy Ericson, who went from averaging about $5k a month when we first worked with him in November of 2019…
To bringing in over $30k in April of 2020…
Or Rob Tidwell, who was desperate to quit his job when we first spoke with him…
And who was able to accomplish that goal within 3 months of receiving this blueprint (plus he’s tripled his income since then too).
And the best part is…
This blueprint isn’t fancy or even very complicated…
It’s just based off our own personal experiences in the “freelancing game”…
As we went from being paid a few hundred dollars for our services (while making every mistake in the book)…
To commanding the highest fees of anyone in our entire industry – often upwards of $50,000 for a single 15 hour project.
And the best part is that this blueprint is something that anyone can use…
Without working insane hours…
Sacrificing your health…
Or needing to start some B.S. Agency (more on agencies and why they are a trap a bit later).
In fact, if you read this letter carefully…
You’ll be shocked to realize just how easy and FUN the world of freelancing really is…
And you’re going to see how mastering the business of freelancing can bring an absurd amount of freedom to your life…
Which is what it’s all about:
F-R-E-E-D-O-M.
We’re willing to bet that the reason you were first attracted to the world of freelancing wasn’t just to “get rich”…
It was because you were TIRED of the way things were in your life.
Maybe you had a job that you hated and a boss you couldn’t stand… (or maybe you still have a job you hate with a boss who makes you want to bash your head into your cubicle walls.)
Maybe you simply can’t shake the feeling that there was something “better” for you out there…
Or, heck, maybe you turned to freelancing out of economic necessity…
Perhaps you’re like the numerous folks in Africa, Asia, India, Eastern Europe, and The United States we’ve worked with…
And you were told some B.S. story about why all the best opportunities in life weren’t available for you.
“You didn’t go to college. You didn’t go to an elite college.”
“You weren’t born in America. You were born here where the government’s corrupt.”
“You weren’t born to a wealthy family. And thank GOD because the only way to get rich is to be dishonest. Well you’re not dishonest, are you? That’s good, but it does mean you’ll have to struggle for the rest of your life so sorry about that”
Who knows what bullshit the people in your life have told you…
But if you’re here reading this…
Then you’re already a hero in our eyes…
Because you’re one of the very few people who is committed to taking the lies society is trying to force feed you…
And spitting them right back out.
In fact, while you may not have realized it…
The moment you decided to pursue a freelancing career…
It’s like you told society “fuck that,” I’m going to make my own luck…
And now you’re either already working as a freelancer – locking down clients and getting paid to do the kinds of things that you (hopefully) love…
Or you’re about to embark on the journey – and you’re feeling both exhilarated and terrified about what your future holds.
No matter who you are or where you are…
You’re in the right place…
Because with this freelancing blueprint in your hands…
You’ll quickly discover…
15 proven ways to get your first client without spending a DIME on advertising, memberships, or anything else…
– The simple “Love Letter” email trick that allows you to close pretty much any qualified prospective client (without getting on the phone)…
– The “ROI Escalation Ladder” approach that makes it easy for your clients to say “YES!” to your fees (no matter how high they are).
– How to actually leverage referrals and turn each client into 3 more (about 99% of freelancers get this wrong)…
Plus a whole lot more…
And we’ll give you all of the details in just a second.
First though, you might be wondering who the hell the two of us actually are…
And why you should be listening to a single word we say.
So, let’s start there.
Who Are We and Why
Should You Listen to Us?
Like we mentioned a minute ago, our names are Stefan Georgi and Ian Stanley.
Combined we’ve sold nearly a billion dollars worth of stuff online…
But much importantly, we’ve also grossed around $10MM in take-home pay from our freelancing clients in the past five years.
Not revenue, but money in the bank…
And while yes, today this allows us to do extravagant and slightly douchey things like filming ourselves flying cross country in a Citation X Private Jet…
Things weren’t always this way.
How Ian Went From a Mobile Home to a House on The Beach Thanks to The Wonderful World of Freelancing
As Ian tells it…
“See, my sophomore year of college I was living in a mobile home in Santa Cruz, CA. My next door neighbor was a 400 pound woman named Ape. She had a mullet and a handful of teeth.
But it was in this dodgy little mobile home that I got on the path that would change my life forever.
I was transferring colleges and had a lot of free time and very few friends in the area. So I spent most of my time clicking on shit on the internet. I got into affiliate marketing, MLMs, and even sports betting. (Which is ironically the only one that made me any money.)
I bought a bunch of courses and barely actually did anything. I would just buy them and return them.
Then junior year rolled around and I got a marketing coach. He told me to get an email marketing course. I bought it…and I never would’ve thought it would lead me to where I am now.
I devoured it and actually started writing. Then I got my first paid gig. I was in Brazil for the summer and did a bit of writing for a couple of weeks and paid for my whole trip.
I was only getting paid about $5 per email…but I was stoked just to get paid to work from my laptop. (I now charge $1500 per email PLUS a performance bonus of $5,000. Things have changed a lot, but you have to start somewhere.)
After that I decided to write a book on how to pick up women. Yes, that’s true.
And I will never forget the first sale I ever made.
I wrote a pre-sell page, my friend bought some bing ads to the page, and then someone bought the product I was promoting.
I opened my click bank account one afternoon in my little college apartment…and freaked the fuck out. $113.84. And I wasn’t even working!
I literally ran around my apartment screaming and spanking my own ass like a horse jockey.
You’ll never forget your first sale.
The next sale I made was during a final exam. I walked out of class and checked my phone.
$113.84.
I just got paid to take a test.
This was the life I dreamed of.
Then college ended and I started a second degree…in Netflix and Procrastinate. I got my doctorate in a record 6 months. Then I couldn’t take it anymore.
I was trying to do everything online.
-Write copy
-Build websites
-SEO
-Paid traffic
-Product creation
-Blah blah blah you get it.
Long story short, I wasn’t making any money. And I noticed a pattern emerging amongst the people in the forums online.
They were all trying to do everything too. And they were broke. (My guess is they still are broke.)
So I decided to stop doing everything and just focus on one skill.
I chose writing.
So every single day I woke up and hand copied a sales letter for an hour. I didn’t miss a day.
One month later I got a job working with an internet marketer in the personal finance space.
We had an email list of over 1 million people and I wrote all the emails. I learned a TON. I was only making about $4,000 to $5,000 a month but to me that was AMAZING.
Towards the end I was working about 10 hours a week. In fact, one month I went to England and Scotland for 30 days and I worked about 10 hours total.
That’s about $500 an hour. Not too bad.
But that was just the tip of the iceberg.
It wasn’t until I learned how to bridge the gap from copywriter to “Persuasion Hitman” that I really made a leap in income.
I did everything copy related. Front end sales letters. Upsells. Thank you pages. Emails. Ad copy for Google and Facebook. Articles.
I learned the entire process and built about 15 full funnels in one year.
It’s safe to say that taught me a lot.
Over the past few years I’ve sold over $100,000,000 worth of products online.
I recently took a water filter company to six figures a month and sold it to the fastest growing startup in Canada after just 10 months.
It’s weird that one skill…converting people into dollars…has led me to this position. Making multiple 5 figures every month. (Sometimes 6 figures.)
But it was the overall skill of being a Persuasion Hitman (Freelancing the RIGHT way) that took me from $5k a month to $25k to having my first ever Six Figure month.
That’s where most freelancers are lacking.
They don’t understand how to go from being good at what they do, to actually making a lot of money with their skill set.
There’s plenty of expert freelancers who make an average living. And there are average freelancers who make a great living.
What’s the difference? What separates one from the other?
The ones that make the big money understand a few things that almost everyone else seems to miss.
1. It’s not about getting clients. It’s about getting the right clients.
2. It’s not about how much work you do. It’s about whether or not you win.
3. It’s not about how much you charge. It’s about how much you MAKE for your clients.
Understand those few things on a deep level and you’ll be making more than just about everyone around you in the space.
So the question is, how do you actually make a lot of money as a freelancer without killing yourself with work?
Well, that’s my specialty. But there’s a catch.
My method for finding clients is highly effective…but only only for a certain type of person. Someone who’s more outgoing.
Someone who loves to meet people and shoot the shit. Someone who likes putting themselves out there. Someone who is more classically “extroverted.”
So if that’s you, you’re gonna love what I’m gonna teach you…and it’s gonna work damn well.
But what if that’s not you? What if you’re more introverted?
Well, then my methods may not work quite as well for you…
Which is why this is the perfect time to tell
you about my friend Stefan Georgi.
Stefan makes more money than I do. And he has a totally different way of getting clients than me.
That’s him and I in the picture below after a nice little Private Jet flight from New York to Vegas.
In fact, it was actually on that flight that we came up with the idea for teaching others everything we know about making an incredible living as a freelancer.
See, I’ve met all my clients in person at some point. Or I’ve met someone in person who introduced me to them.
But Stefan has only met about half of his clients in person. (Maybe less.)
And Stefan doesn’t charge a measly $25k up front like I do…
He charges $50k up front. He charges people $50,000 who’ve never met him or even talked to him on the phone.
That’s about as close to magic as anything I’ve heard about. He has a gift. And he wants to share that gift with you.
Before we get to that, I want to give you a little more background on Stefan…
He’s sold over $700,000,000 worth of products. You read that right. $700 million.
That’s cool. It’s impressive. But frankly, there are plenty of copywriters who’ve made a lot of money for other people (not many who’ve done as much as Stefan).
It’s not about how much you make for others…it’s about how much you make for others WHILE making yourself a shit ton of money at the same time.
That’s where contract structures come into place. Stefan (and I) are masters at setting up contracts that you make you the maximum money in minimum time…
Plus we’re also masters of marketing and positioning ourselves as the leaders in our industries…
Which, in turn, makes it a lot easier to charge the eye-popping fees that we do.
All this comes down to understanding that time spent ‘working” is only one part of the gig. It’s just the delivery on the promise you make. The rest of it is what really dictates how much money you make and how much time you work.
Think about doctors for a second. The doctors who become truly wealthy aren’t the ones working the most hours. They aren’t necessarily the best doctors. They’re the ones who have the best business practice.
It’s the same with freelancing. The richest freelancers aren’t necessarily the best. They’re the ones who truly understand freelancing at its core. (If you’re world class on top of that, you’re just gonna make more and more money.)
Well that’s me and Stefan…
But neither of us started out that way…
Instead, early on, we both struggled mightily.
I already told you about my origin story…
But Stefan’s isn’t really all that different.
He first entered the world of freelancing back in 2012…
And during this time he took on virtually every gig you can imagine:
Copywriting, web content, SEO, web design, WordPress, PR, and Market Research just to list a few…
All in a desperate attempt to make ends meet.
It was a constant struggle…
And as Stefan puts it:
“Life as a freelancer can be HARD. I ended up in this total feast or famine cycle, where one day I’d get two new clients and feel on top of the world…
Then I’d hit a two-week drought – usually at the worst time possible…
And be scared shitless that I wouldn’t be able to pay the rent.
From 2012 into 2013 I must have sold my Xbox to Game Stop at least 4 times…
I’d sell it when times were rough…
Buy a new one when things seemed to be looking up…
Then hit another drought and have to sell it again.
I pawned musical instruments too…
I took random content and blogging jobs on Upwork (Elance at the time)…
And really, I had to hustle my butt off just to make ends meet.”
See, it’s easy to look at Stefan today and think he always crushed it for clients…
But that’s simply not the case.
Early on Stefan made every mistake in the book:
Not charging enough…
Getting stiffed on payments…
Being treated like crap…
Becoming stuck with “vampire clients” who kept sucking away his time and his finances…
And living his life without any work-life balance.
As Stefan recalls:
“I still remember one of the first vacations I took after I’d begun freelancing. My girlfriend Laura and I went to Alcupolco, Mexico with her dad and grandma.
We stayed at this amazing resort that her grandma had paid for…
There were white sand beaches and crystal clear waters…
Our room was this lavish suite…
And I didn’t enjoy ANY of it.
I was so stressed out about having enough money to pay our rent when we got back, that I spent the whole ‘vacation’ inside the room working…
And only made it to the beach for one single hour out of five whole days we were there.”
Later that fall, Stefan would spend his entire birthday pulling an all-nighter to finish a client’s project…
And the stories like these aren’t the exception, they were completely normal.
So what changed?
How did Stefan go from a struggling freelancer who was constantly anxious about where the money would come from to pay his bills…
To an expert in his niche, someone who charges more for a single project than the average American makes in an entire year?
Well, just like me…
Stefan eventually figured it out…
But it took a lot of time and a TON of suffering to make it happen…
And that brings us back to the reason we’re writing to you today.
You see, when the two of us got together on that fateful jet flight from New York to Las Vegas, we started talking…
And even though both of us now run and own multiple successful businesses…
There was one single topic that dominated 90% of our conversation during that flight:
The Art (and business) of Freelancing.
We thought about how, if we had only known what we know now…
It would have saved us so much time, hardship, and heartache.
We could have avoided COUNTLESS hours spent on “nowhere” projects…
Felt SIGNIFICANTLY less stressed about money…
And gotten to where we are today in a fraction of the time.
And realizing all of this…
We agreed that one of the highest impact activities we could do…
Would be to take every single lesson, strategy, and trick we’d learned during our journey as freelancers…
And put them into a comprehensive, easy-to-follow blueprint…
Something that we could then share with other freelancers out there who were still struggling…
And that would help them to drastically increase their income and decrease their headaches.
When it comes down to it…
We wanted to show folks how to work smarter, instead of harder, as a freelancer…
That way, they start getting the RIGHT clients and begin earning what they’re truly worth…
Without having to work more hours, start an agency, or go out and learn any new skills.
Then We Took this Blueprint we’d Created,
and We Did a “Beta Test” in Las Vegas, Nevada.
It was a live event that we called Freelancer Freedom and it happened on November 9th, 2019.
We purposely kept the group small…
We hardly did any advertising…
But we still had 20 freelancers fly in from across the country to spend the day with us…
And they paid $2,000 each just to be in the room with us.
Then for the next 7 hours, we proceeded to share everything we knew about succeeding as a freelancer with the attendees…
- How to close pretty much any qualified prospective client (without getting on the phone)…
- The truth about Royalties – when he does them, when he doesn’t, and why.
- 3 foolproof ways to pick up at least 3 new clients per month, without ever having to meet them face-to-face…
- His laundry list of potential client objections he’s dealt with in the past, and how he handle them…
- The #1 Strategy he uses to close prospective clients on phone calls and emails. Hint: he don’t even talk about price until about a half an hour into the call.
- The 5 Biggest Lessons he’s Learned from “Nightmare Clients.” Plus, how he’s set up controls and processes to ensure that he never get into these types of situations again…
And needless to say…
For the 20 lucky freelancers who were in attendance…
It was as if a lightbulb was flashing above their brains…
Because suddenly, they knew they’d never struggle to get high paying clients again.
So yeah, the event was pretty life-changing for a lot of folks…
And we recorded the entire thing, with the intention of releasing them to the public in the near future.
Then we got lazy.
Or really, to be fair, we had a lot going on.
Life got in the way…
Stefan went to work creating his celebrated copywriting course RMBC…
He partnered in some new health supplement companies that began rapidly scaling to 8 figures…
And was seeing tremendous growth in his Copy Accelerator Mastermind.
Meanwhile, I was running my primary business called Almost Passive Income. I’m about to launch a new supplement company. I’ve been making videos and doing stand up. I moved from LA to Boise. (And mainly I’ve been doing a whole lot of “living” and fun stuff because that’s kinda my thing.)
So up until a few months ago, we weren’t sure if the recordings from this event would ever see the light of day.
But then, something changed…
And that something rhymes with BO-MID and has a number after it that’s one less than twenty 🙂
Suddenly there were massive layoffs happening…
People stuck at home, desperate to learn new skills…
The entire world changed almost overnight…
And as all of this was going on…
We realized that people needed a comprehensive freelancing blueprint more than ever…
Because you when you really do understand the art of freelancing…
When you can charge $5k…$15k…$50k for a single job…
Things like shutdowns, recessions, and everything else…
Become a whole lot less scary.
So we went to work…
We went through the event recordings and polished them up…
Then got transcripts made, PDFs, closed captions, and more.
By the time we were done, we were feeling pretty good about the quality of the content…
(Remember, this is the actionable stuff that others gladly paid $2,000 to learn back in November of 2019)…
But we also knew that something was missing:
We needed to take things a step-further, and create a module that explicitly shows folks how to get new clients.
Why?
That’s the #1 question new freelancers were asking Stefan…
And we realized that unless we showed people how to quickly land their first high quality clients…
Then all of the more advanced stuff we’d taught in Vegas wouldn’t be all that useful.
So Stefan sent out an email to his list, asking the freelancers to share case studies of how they got their first client…
And offering to pay for the top 3-5 case studies he received.
He was expecting to get maybe 10 or 15 responses…
Instead, he got almost 150 case studies…
And because so many of them were SO DAMN GOOD…
He said “screw it” and decided to add FIFTEEN case studies to the Freelancer Freedom Course.
Because here’s the thing:
Not everyone is going to have success with the same strategy…
And there’s no “one-size-fits-all” approach to getting clients.
So rather than fo
