Joel Erway – Podcast Network
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Here’s The Brand New Opportunity To Make Money With Podcasts, Zoom Calls, or Facebook Lives…
…by leveraging interview style content that sells like crazy whether you’re a host or a guest! And, it’s easy, fun, and lucrative!
From: Joel Erway
RE: The InfoCasting Opportunity
May 24, 2022
Have you ever struggled to put together a webinar?
Have you ever thought to yourself: “There’s got to be an easier way to communicate what’s needed to get people to make a buying decision…”
Do you suspect that webinars might “put off” your audience because they know they’re getting sold to?
I know exactly how you feel.
I’ve felt exactly the same way before.
Which is why recently I started to ask myself the question:
“What If There Was An Easier, More Fun, And Better Way To Sell My Products And Services?”
What if there was a better way to convey the same information but in a way that was actually fun for both you and your audience?
In fact, it’s so much fun that your audience doesn’t even know they’re being sold to? By the end of it people are actively searching “Where can I buy this?”
Think about the difference in positioning that would make for you as opposed to trying to create a webinar to manipulate your audience into buying?
Well, I asked that question recently and I found the answer. It’s called: InfoCasting!
Like a podcast style interview, InfoCasts use the power of interview style content with proven patterns of communication that get people excited to buy that doesn’t feel like selling!
Now for those of you who are short on time, here’s the skinny on what this opportunity is:
- There’s a massive opportunity right now for Podcast Hosts, Experts, and Marketers to leverage Interviews That Sell – also known as “InfoCasts”.
- They are extremely quick to produce and allow the Expert to showcase their personality without worrying about reading a script and sounding “robotic”.
- They work extremely well in both make money niches and non-make money niches.
- The margin for error with InfoCasts is larger than any other content – meaning it’s easier to have success with them
- Most importantly, they’re Easy, Lucrative, and Fun!
- We launched The InfoCast Network Initiative to collaborate with other Podcast Hosts, Experts, and Marketers so we all win big
I’ve got a serious question for you:
“Have You Ever Passed Up On An Opportunity So Big It Makes You Wanna Puke Your Guts Out?”
I know I have.
And I’m desperately writing this for you today so you don’t make the same mistake I made and miss this enormous opportunity.
Today, I have a damning admission to make…
I’m about to share with you one of the biggest opportunities I missed out on over the past 5 years.
By ignoring InfoCasts when it was first presented to me in 2017, I missed out on millions of dollars in “ELF money” (which stands for Easy, Lucrative, and Fun – borrowed from Joe Polish)
Let’s go all the way back to October 30th, 2017.
That’s when I released an episode on my Sold With Webinars Podcast with my friend Dan Kuschell.
Dan is an experienced, well respected direct response marketer who I met at a mastermind.
He had told me about a specific type of webinar he had run with one of his clients with great success.
And asked me if he could come on my podcast to share.
He called it…
“The Oprah Sales Model”
I have to admit…
As we were recording the podcast I started to get really excited.
Hosting an interview-style webinar made a ton of sense and it came with a LOT of benefits.
I distinctly remember thinking after recording the episode: “I need to test this ASAP!”
But, time went by.
I got distracted.
And, as you can guess, I never “officially” launched one.
I put “officially” in quotes because, as it turns out, I actually did create them by accident.
Why I Love Podcasting InfoCasting
I launched my first podcast Sold With Webinars in 2017 (holy crap, it’s over 5 years old!).
We currently have about 200 published episodes, and I absolutely fell in love with podcasting!
Recording them is easy…
They are very lucrative…
And, most importantly, I have a TON OF FUN producing them!
Easy, Lucrative, and Fun!
So, in 2018, I doubled down and launched a second interview-style podcast, Experts Unleashed out of pure enjoyment.
I had no expectations of what this podcast would do for me.
I just used it as an opportunity to learn from others. Kinda like free consulting.
But what ended up happening was I became somewhat of a “micro celebrity”.
Mega influencers started reaching out to me almost daily requesting to be featured on my podcast.
And I became friends with 9-figure CEOs, NY Times Best Selling Authors, and people who I thought were untouchable.
Now, they’re personal contacts on my phone.
From industry Titans and New York Times Bestselling Authors, such as Ryan Levesque:
Why Is Webinar Selling So Hard?
Ask any reputable marketing agency that creates sales funnels, and you’ll quickly realize the average price tag is between $15,000-$50,000+ royalties.
And for good reason.
It takes a lot of painstaking research, skill, and development to create a sales funnel that converts.
- writing a video sales letter…
- Scripting out a long form webinar…
- Long form sales page…
- E-mail marketing…
These methods are the traditional methods of selling online.
At the end of the day we are writing words that sell.
I call this: “Static Selling”
The words on the page are static as the consumer reads them. They don’t move or change.
And your potential customer is judging every single word they read with a fine-tooth comb.
In fact, they’re looking to find any reason NOT to buy!
Why does that matter?
Because it puts a lot of pressure on making sure we say the right words, at the right time, in the right place, in the right order.
Otherwise, sales will suffer and conversion rates will drop.
This is why great copywriters and marketing agencies can charge $50,000+ rates (if they’re actually good at their job) because it’s friggin’ hard to do it well…!
Kinda sucks for offer owners, right?
Sure, we’d all love to be able to pay the best marketers top dollar knowing they’ll be able to turn our offer into the next 8-figure brand.
But that’s simply not reality.
Many offer owners need to try and figure out how to write their own copy, design their own funnels, and create their own offers on their own.
And if you’ve ever tried to write copy for your own offer you know how painstakingly difficult that is to try and “read your own label from inside the bottle” – otherwise known as “The Expert’s Curse”.
I’m certainly making this sound difficult, aren’t I?
Well, the fact of the matter is that it is difficult.
Growing a business is difficult.
Making sales is difficult.
And it only gets worse if we solely rely on “static selling”.