The Creative Copywriter Academy – The Freelance Copywriter Kickstarter Course
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Description
KICK-START A FREELANCE COPYWRITING CAREER WITHOUT FALLING ON YOUR FACE
BE A CONFIDENT, CLIENT-WINNING COPYWRITER IN ONE MONTH. WITH RECIPES, FORMULAS AND FEEDBACK FROM A WORLD-FAMOUS AGENCY
WHY THIS COURSE IS RIGHT UP YOUR ALLEY
(AND THE OTHERS SUCK)
TANGIBLE TECHNIQUES FROM A WORLD-CLASS AGENCY
Master creative and technical copywriting skills. Based on proven methodology from The Creative Copywriter.
LOCK DOWN HAPPY CLIENTS AND ONGOING REVENUE
Learn how to confidently win clients, make ’em smile, build relationships and secure ongoing income.
FEEDBACK FROM EXPERTS AND FELLOW LEARNERS
Get feedback and tips from agency pros in our online community. Plus moral support from your peers.
LEARN THE BUSINESS FROM THE GROUND UP
Copywriting skills are only half the freelancer battle. Learn how to manage the legals, financials and business too.
LEARN AT YOUR OWN SPEED. YOU DECIDE
Our quickest learners have locked down paid work in just 2 weeks. Others prefer to take their time.
GET PAID WRITING GIGS FROM US (IF YOU’RE GOOD ENOUGH)
Manage to smash through the course with a top-notch portfolio? We’ll add you to our network of trusted freelancers.
THE SHORTCUT TO SUCCESS, I WISH I’D HAD
Does this sound like you? (nod your head if yes)
I was scouring the web for copywriting courses 10 years ago. Only to find frustratingly half-baked information.
And like you, I was hungry – even starving – to get started.
I knew I had a way with words. I knew that I could spin a yarn. But that naive confidence quickly faded when I realised the high bar and sheer volume of competition out there.
I was being undercut by copywriters in faraway countries. I had no idea how to market myself and cut through the noise.
And my processes… well, they were pretty non-existent. (And they really matter!)
In truth, I fell flat on my face. With a big, embarrassing bang. Banana skin on the floor levels.
But fast forward to today, I run a world-famous copywriting agency, with clients such as Tik Tok, Adidas, Hyundai and Thomson Reuters on our books.
It took the hard (and painful) way to get there. Multiple fallings and multiple picking myself ups.
But guess what?
YOU can hop, skip and jump past all of that.
SKIP A DECADE OF BLOOD, SWEAT, TEARS AND ANNOYING BLIPS
Have your hand held through the many ins and outs of freelance copywriting. Starting now.
Get real-life industry secrets spoon-fed to you by agency experts with a collective 73 years of experience in the game (that’s us).
Get to grips with current digital marketing and branding essentials. Not the old-fashioned stuff other copywriting courses teach!
OK – JUST THE BENEFITS, PLEASE”
(18 OF THEM, TO BE PRECISE)
- Become a successful freelance copywriter from start to finish.
- Market yourself, win projects and make money online.
- Write like a professional, creative copywriter. With serious skills.
- Tackle all the main copywriting gigs headfirst (and smash it).
- Gain a deep understanding of branding and marketing fundamentals.
- Find out the right questions to ask clients in order to nail your project and look like a pro.
- Get to grips with freelancing, including the finances and legals of your new business.
- Build long-lasting relationships with clients to lock down ongoing revenue.
- Have simple tricks up your sleeve to remove “blank page anxiety”.
- Build a website and stand-out portfolio that attracts and seduces high-ticket clients.
- Nail your personal brand, with a Linkedin profile and content that makes a splash.
- Apply secret stylistic techniques that will differentiate you as a big contender in the market.
- Swerve the “fall-on-your-face” blunders most freelance copywriters make.
- Pitch to win work from big brands like Adidas and Tik Tok. And of course, smaller businesses too (you have to start somewhere).
- Master advanced techniques like conversion copywriting, sales psychology, SEO copywriting, storytelling and more.
- Snap up the chance to work with our world-renowned agency (if you can wow us!)
- Propel your career with a supportive community of like-minded copywriters in the same boat.
- Work at your own pace, we don’t want to rush you. Just sign up today for lifetime access.
The Creative Copywriter Academy – The Freelance Copywriter Kickstarter Course
01-An introduction to copywriting
01-Module 1 – Introduction
- 01-Welcome to The Creative Copywriter Academy.mp4
- 01-Welcome to The Creative Copywriter Academy .pdf
- 02-Intro Analysis.pdf
02-Module 2 – Back to Basics
- 01-What’s the Point of it All.pdf
- 02-The Art, The Science, The Business.pdf
- 03-What Type of Copywriter Will You Be.pdf
- 04-Get Organised.pdf
- 05-Reading Resources.pdf
- 06-Interlude – practice, practice, practice.pdf
- 07-Final task and wrap.pdf
02-Superstylin’
- 01-Course Introduction.mp4
- 02-THE BIG CHOP.pdf
- 03-The Power Of You.pdf
- 04-Creating a Conversation.pdf
- 05-Metaphors and Similes.pdf
- 05-SIMILE TASK.docx
- 06-The Curiosity Gap.pdf
- 07-The Fear.pdf
- 08-COPY REVIEWING – EDITING CHECKLIST.pdf
- 08-How To Analyse Copy.pdf
- 09-Quiz.pdf
- 09-SUPERSTYLIN QUIZ.docx
03-The Discovery Stage 101
- 01-Course Introduction.mp4
- 02-Why is The Discovery Phase Important.pdf
- 03-You and the Client – The Two-Way Street.pdf
- 04-Discovery Sheet Example.docx
- 04-The Brief.pdf
- 05-Your Own Research.pdf
- 06-Admin & Interviewing Techniques.pdf
- 07-DISCOVERY PHASE 101 QUIZ.docx
- 07-Quiz and Wrapping Up.pdf
04-The Discovery Stage – The Brand
- 01-Course Introduction.mp4
- 02-What is a Brand.pdf
- 03-Who’s Talking.pdf
- 04-How Do They Talk.pdf
- 05-Tone of Voice Masterclass 1 – Crafting Your Own TOV.mp4
- 06-Tone of Voice Masterclass 2 – How to Nail a Client’s TOV.mp4
- 07-Tone of Voice Masterclass 3 – How to Craft the Perfect TOV Guidelines.mp4
- 08-Tone of Voice Masterclass 4 – Troubleshooting TOV issues with clients.mp4
- 09-Who Are They Talking To.pdf
- 10-WHAT ARE YOU SAYING TASK WORKSHEET.docx
- 10-What Are You Saying.pdf
- 11-Wrapping up and final task.pdf
05-More Advanced Strategies & SEO
01-Module 1 – Conversion Copy Essentials
- 01-Course Introduction.mp4
- 02-CONVERSION COPYWRITING TASK 3.docx
- 02-CONVERSION COPYWRITING TASK 4.docx
- 02-The Basics of Conversion Copywriting.pdf
- 03-AD HEADLINE FORMULAS.pdf
- 03-Headlines.pdf
- 04-Shopify landing page to re-write.pdf
- 04-The Jones Theory.pdf
- 05-Calls to Action (CTAs).pdf
- 05-LANDING PAGE TEMPLATE.docx
- 06-How We Increased our Landing Page Conversion Rate by 200%.mp4
02-Module 2 – Storytelling
- 01-The Power of Storytelling.pdf
- 02-Building anticipation.pdf
- 03-Creating a Story Arc.pdf
03-Module 3 – SEO Techniques
- 01-What is SEO.pdf
- 02-The history and the now of SEO.pdf
- 03-Putting SEO into practice.pdf
- 03-Putting seo into practice task 4.pdf
- 04-Course 5 end of course quiz.docx
- 04-End of Course Quiz and wrapping up.pdf
04-BONUS LESSONS
- 01-Extra tricks & techniques.pdf
- 02-‘The 13 Lenses’ revealed.mp4
- 03-Marketing Funnel Masterclass 1 – Stages of Awerness.mp4
- 04-Marketing Funnel Masterclass 2 – Top Funnel Content.mp4
- 05-The Marketing Funnel Masterclass 3 – Middle Funnel.mp4
- 06-The Marketing Funnel Masterclass 4 – Bottom Funnel Content.mp4
06-The Most Common Copywriting Gigs
01-Module 1 – Blogging
- 01-Course Introduction.mp4
- 02-CREATING VALUE TASK.docx
- 02-Why Blogging Needs to Create Value.pdf
- 03-HEADLINE AND HOOK TASK ONE.docx
- 03-TOP 10 BLOG POST HEADLINE FORMULAS.docx
- 03-Titles and Hooklines.pdf
- 04-Blogging Superstylin’.pdf
02-Module 2 – Website Copy
- 01-THE VISITOR JOURNEY – TASK 2.docx
- 01-The Visitor Journey.pdf
- 02-HOMEPAGE WRITING TASK.docx
- 02-Writing a Home Page.pdf
- 03-Writing Core Pages.pdf
03-Module 3 – Writing Emails
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- 01-The Basics of Email Writing.pdf
- 02-Email Subject Lines.pdf
- 03-End of Course Quiz and wrapping up.pdf
- 03-THE 3 MOST COMMON GIGS QUIZ.docx
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07-Setting Up Shop
01-Module 1 – Branding Yourself
- 01-Course Introduction.mp4
- 02-To Niche or Not to Niche.pdf
- 03-Finding Your Unique Value Proposition.pdf
- 03-Glossier competitor analysis.pdf
- 03-PERSONAL ANALYSIS (VALUE PROP).docx
- 03-PERSONAL COMPETITOR ANALYSIS.docx
- 04-Designing Your Website.pdf
02-Module 2 – Creating Winning Proposals
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- 01-What Should I Include in my Proposal.pdf
- 02-Creating your proposal template.pdf
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03-Module 3 – The Admin Nitty Gritty
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- 01-Setting yourself up as a freelancer.pdf
- 02-Signing contracts.pdf
- 03-INVOICE BOARD TEMPLATE.xlsx
- 03-Invoicing.pdf
- 04-Getting Paid.pdf
- 05-Quiz and Wrapping up.pdf
- 05-SETTING UP SHOP QUIZ.docx
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08-Getting Gigs – Marketing Yourself
01-Module 1 – Networking & Reaching Out
- 01-Course Introduction.mp4
- 02-Why is Networking Important.pdf
- 03-Types of Networking & What to Shoot For.pdf
- 04-LinkedIn Networking.pdf
- 05-Networking (and Follow-up) Etiquette.pdf
02-Module 2 – Finding Work Online
- 01-Where to Look.pdf
- 02-Approaching Agencies & Businesses.pdf
- 03-Your Portfolio.pdf
- 04-Final task, quiz and wrapping up.pdf
- 04-WINNING GIGS QUIZ.docx
03-Bonus Masterclasses
- 01-How to Choose a Niche and Become a Better Copywriter.mp4
- 02-Creating the Perfect Website for Successful Freelancing.mp4
- 03-How to Make your Portfolio Really Stand Out.mp4
- 04-How To Build Your Social Network & Stay Authentic.mp4
- 04-Portfolio 101 – The basics of structure and design.mp4
- 05-Portfolio Masterclass 2 – How to flaunt what you’ve got.mp4
- 06-Portfolio Masterclass 3 – The big pricing question.mp4
Sales Page: _https://academy.creative-copywriter.net/