/ / / Codie Sanchez & Ryan Snow – How to Buy a Small Business

Codie Sanchez & Ryan Snow – How to Buy a Small Business


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Is This Course for Me?


Don’t start a business. Buy then build.

Either in start-up mode or thinking about a start-up. Buying a profitable business provides a great alternative to the hardship of start-ups with most failing in the first few years. Immediate profit and cashflow allows you to focus all your energy on growing your new business.


Acquire your way to business growth.

Small business acquisitions are a unique way for you to grow your current business in to new markets, add products or services, and increase revenue and profit. There are so many small business acquisition opportunities in the market right now. Learn how to acquire and grow.


A new path to passive income investing.

Looking for passive income with higher returns and control over your investment. If you believe the stock market and real estate is overpriced, small business offers a great alternative for passive investing with high rates of return and the ability to leverage other people’s money.



Learn to become a dealmaker in 30 days!

Unit 1 – Intro – Buying a Business​

  • Welcome to Unconventional Acquisitions
  • What Will You Learn
  • Why Buy a Business
  • Why Now is the Time to Buy a Business
  • Pros and Cons of Buying a Business
  • Building Your Team
  • Can I Really Buy a Business?
  • Getting Prepared to Buy a Business
  • Unconventional Acquisitions Personal P&L
  • Unconventional Acquisitions Business Buying Calendar for Excel

Unit 2 – What type of business?​

  • Gaining Clarity
  • Gaining Clarity Worksheet
  • Characteristics of the Business
  • Goals and Objectives
  • Models – Services, Products, and Systems
  • Field Interview: Buying Franchises with Wayne Lucier
  • RESOURCE: Business Buying Checklist
  • Field Interview: Matt Aitchinson – Buying Laundromats, Add-On Companies & Believing in Yourself
  • 5 Worst Businesses To Buy
  • 5 Best Businesses to Buy

Unit 3 – Finding the Business​

  • Targeting the Right Sellers
  • Don’t Try to Do It All – Pick 2
  • Leverage Your Network
  • The FROG Method
  • Roleplay Soliciting Dealflow From Friends
  • Leverage Your Community
  • Roleplay Reaching Out to COI’s
  • Build Your Personal Brand
  • Roleplay Cold Calling A Business
  • Interview – Overcoming Rejection with Andrea Waltz Co-Author of Best-Seller Go for No
  • How Many Businesses Do I Need To Look At
  • RESOURCE: Network Email Outreach Scripts
  • RESOURCE: 1-Page Seller Email Outreach
  • RESOURCE: Business Broker List

Unit 4 – Selling Yourself​

  • Your Unique Skillset
  • What’s Your Track Record
  • How does the Seller Benefit?
  • Business Buyer Role Play: Your First Meeting
  • RESOURCE: Template NDA
  • Bonus Interview with David Osborn

Unit 5 – How to Value a Business​

  • Laundromat DD & Valuation Case Study
  • How We Value Companies: KISS METHOD
  • Financial Model Walk-thru
  • Common Methods to Value a Company
  • Value of Relationships: Valuing Customers
  • The 3 M Model for Adding Value
  • 5 Steps to Due Diligence Broken Down
  • RESOURCES – Due Diligence Checklist and Letter of Intent

Unit 6 – Negotiating the Deal​

  • Two Warnings
  • Seller Needs Analysis – Know Your Audience
  • Levers: Negotiating Price vs Terms
  • What to Bring to The Negotiation Table: Two Paths
  • Determine Your Level of Competition
  • Buying A Closed Business: Timely Opportunity
  • RESOURCE – Term Sheet & LOI Template
  • RESOURCE – 8 Questions to Ask So You Don’t Waste Time
  • Interview: Negotiation Tactics to Win-Win with Mark Yegge
Unit 7 – Financing the Deal​
  • Financing Important Levers
  • Structuring Owner Finance
  • SBA Lending A Lender Interview
  • Alternative Lending Sources
  • Milestones & Earn-Outs
  • Cash Influx – Percentage of Equity
  • Investor & Operator Partnership
  • Sweat Equity, Revshare, Profit Sharing
  • Empire Flippers CEO: Buying An Online Business
  • Case Study: Seller Financing Structure

Unit 8 – Legal and Contracts​

  • Financial Oversight & Access
  • RESOURCE – 13 Week Cash Flow
  • Most Important Legal Documents
Unit 9 – First 90 Days as a Business Owner​
  • The First Employee Meeting
  • Hiring Your Operator
  • The First 30-60-90 Days Operating the Business

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