Amy Hoy & Alex Hillman – 30×500 Academy
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Amy Hoy & Alex Hillman – 30×500 Academy (5.11 GB)
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Download Amy Hoy & Alex Hillman – 30×500 Academy (5.11 GB) from Marketing
01-Welcome to 30×500 Academy
- 01-Start Here.pdf
- 02-Recommended Reading List.pdf
- 03- Create some Tiny Habits.pdf
- 04- Meet your peers and say hello in Slack.pdf
- 05-How to get support.pdf
- 06-The Buffy Guide to creating 8 hours per week.pdf
- 06.01-Slay Your Schedule – Make Time to Make Money.pdf
- 07-Begin Part 1 – Read their Minds.pdf
02-30×500 Academy- Read their minds
01-Kickoff the course right with tips, tricks, and how to win
- 01-How to Win at 30×500 – The Investment Mindset.pdf
- 01.01-How to Win at 30×500 – The Investment Mindset.mp4
- 02-How to Win – How this course is organized to help you get things done.mp4
- 03-How to Win – How to make sure these lessons get into your brain.mp4
- 04-How to Win – What’s next for you.mp4
02-New! Create Your 12 Week Success Plan
- 01-Download, print, and use the 30×500 Success Planner.pdf
- 01.01-30×500 Workbook Printable.zip
03-Where do you start
- 01-Don’t skip this section.pdf
- 02-The Failcycle and Why It Happens to Everyone.mp4
- 03-3 questions to make a product you KNOW will sell.mp4
- 04-How to choose an audience. p.s. Don’t let this stop you. Seriously..mp4
- 05-Action Challenge! Name your audience.pdf
- 06-Recommended tools & techniques for your blog and email list.pdf
- 07-Two more techniques to help you name your audience.pdf
- 08-Before you move on.pdf
04-Pain. Where and how do you find it
- 01-Safari Starts Here.pdf
- 02-First Try! Study this thread, and take notes. What do you see-.mp4
- 03-How to Painstorm any discussion thread on the internet.mp4
- 04-Exercise! Practice Painstorming Techniques.mp4
- 05-VHS – Painstorming Workbook.pdf
- 06- When have I done enough painstorming.pdf
- 07-Use the 30×500 Canvas to keep track of your progress.mp4
- 08-30×500 Canvas – Printable.pdf
- 08.01-30×500 Canvas – Background.png
- 09-How to Find Your Audience’s Watering Holes.mp4
- 09.01-Slides – How to Find Watering Holes.pdf
- 10-Watering Hole Keyword Cheat Sheet.pdf
- 11-Watering Hole Remix Tool.pdf
- 12-Action Challenge! Where are your Audience’s Watering Holes.pdf
- 13- With more practice, you’ll earn yourself a superpower.pdf
- 14-Not sure if your audience is online- Don’t give up, try these advanced techniques.pdf
- 15-Reverse-Search Popular Blogs to find Watering Holes.pdf
05-Found Pain- Now use it for good
- 01-No pain, no gain.pdf
- 02-.01-Slides – Marketing from a customer POV.pdf
- 02-You’ve gotta understand how marketing leads to sales.mp4
- 03-First Try! Come up with 5 marketing topics for….mp4
- 04-Learn the Ebomb Recipe that WORKS.mp4
- 05-Exercise- Come up with as many potential ebomb concepts as you can from just one thread.mp4
- 06-VHS – How are your ebomb topics_.pdf
- 07-Action Challenge! Create your very first REAL ebombs.pdf
- 08-Ebomb Level 1- complete!.pdf
06-Finding MORE pain
- 01- What else is in those watering holes.pdf
- 02-First Try- What can you tell about this community-.mp4
- 03-How to gather keywords as clues.mp4
- 03.01-Slides – How to gather keywords as clues.pdf
- 04-Exercise- Practice getting keywords and themes from topic titles.mp4
- 05-VHS – Keywords _ Themes.pdf
- 06-How to use Keywords to choose new threads, and find new watering holes.mp4
- 06.01-Slides – How to use Keywords to choose new threads, and find new watering holes.pdf
- 07-Action Challenge! Use keywords to gather threads for your audience.pdf
- 08-How do you keep all of your Sales Safari data organized.pdf
- 08.01-Post-Safari Guide – Safari Detective Board.pdf
07-How to get your audience’s attention
- 01-If you want to get peoples’ attention, here’s what NOT to do.pdf
- 02-The Actual Danger of Being Vague.mp4
- 02.01-Slides – The Actual Danger of Being Vague.pdf
- 03-How to collect the CRISPIEST Sales Safari Data.pdf
- 03.01-How to collect the CRISPIEST Sales Safari Data.mp4
- 03.02-Slides – How to collect the CRISPIEST Sales Safari Data.pdf
- 03.03-Safari Gold live demo notes.rtf
- 04-Tap your audience on the shoulder with crispier Ebombs.mp4
- 04.01-Slides – Tap your audience on the shoulder with crispier Ebombs.pdf
- 05-Exercise- Practice Collecting Safari Gold (Jargon, Worldview, and Recommendations).mp4
- 06-VHS – Safari Gold – Hidden Pain.pdf
- 07-VHS – Safari Gold – Jargon.pdf
- 08-VHS – Safari Gold – Recommendations.pdf
- 09-VHS – Safari Gold – Worldview.pdf
- 10-Action Challenge! Gather Safari Gold for YOUR audience.pdf
- 11-30×500-Worldviews.pdf
- 12-Cheat Sheet – Painful Emotions.pdf
- 13-Cheat Sheet – Jargon Hunting.pdf
- 14-Cheat Sheet – Recommendations.pdf
- 15-Cheat Sheet – Worldview.pdf
- 16-Action Challenge! How to create a USEFUL List Post.pdf
- 17-Action Challenge! The Power of the Review Post.pdf
- 18-How to use your Safari Gold to create endless Ebombs.mp4
- 18.01-Slides – Use your Safari Gold to create endless Ebombs (and even more kinds you can create).pdf
- 19-Action Challenge! Rapid-fire Ebomb Concepts.pdf
- 20-Ebomb Cheat Sheet.pdf
08-Score your Ebombs, Make ’em Better
- 01-Ebomb Rubric Explainer.pdf
- 02-ebomb scorecard.pdf
09-Getting Traffic-Content Distribution the 30×500 Way
- 01-Share your Ebombs without being labeled as a self-promotional jerk.mp4
- 01.01-Slides – 3 steps to get people looking at your Ebombs without being labeled as a self-promotional jerk.pdf
- 02-Strategies 1 & 2- Ambient Findability, and the Automagic of Trackbacks.mp4
- 02.01-Slides – Strategies 1 _ 2_ Ambient Findability, and the Automagic of Trackbacks.pdf
- 03-Strategies 3 & 4- Tweet like a person & treat your email list right!.mp4
- 03.01-Slides – Strategies 3 _ 4_ Tweet like a person _ treat your email list right.pdf
- 04-Strategy 5- Tips for Watering Hole Participation.mp4
- 04.01-Slides – Strategy 5_ Tips for Watering Hole Participation.pdf
- 05-Strategy 6- Deliberately pitching your Ebombs.mp4
- 05.01-Slides – Strategy 6_ Deliberately pitching your ebombs.pdf
- 06-Action Challenge! Share your Ebombs with your audience.pdf
- 07-Strategy 7- Reputation = Repetition.mp4
- 07.01-Slides – Bonus Strategy 7_Keep on Truckin.pdf
10-Read their Minds- Q&A with Amy & Alex
- 01-Audiences- Not quite a peer-.mp4
- 02-Audiences- Businesses vs professionals vs consumers.mp4
- 03-Audiences- Find an audience you’re uniquely suited to serve.mp4
- 04-Audiences- What if my experience isn’t -commercial–.mp4
- 05-Audiences- What if they don’t talk about their pain-.mp4
- 06-Audiences- What if I’m a newbie myself-.mp4
- 07-Sales Safari- What if I find a pain, but don’t know the answer-.mp4
- 08-Sales Safari- What if their pains are too specific-.mp4
- 09-Sales Safari- What if someone else already posted a correct answer or solution-.mp4
- 10-Sales Safari- Is there a good way to use Stack Overflow, Q&A Sites-.mp4
- 11-Ebombs- How do I avoid Help Vampires-.mp4
- 12-Ebombs- How do I keep my ebombs focused and on topic-.mp4
- 13-Ebombs- How much time to spend on individual ebombs-.mp4
- 14-Ebombs- Can you -waste- momentum before launch-.mp4
- 15-Q&A Summary and Themes.mp4
11-What comes next-
- 01-Building the habits to succeed.mp4
- 01.01-Slides – Habits to Succeed.pdf
- 02-Begin -Part 2 – Build the Business-.pdf
03-30×500 Academy- Build the Biz
01-Getting from here to Successful Product Sales
- 01-Here’s your timeline for building the business.mp4
- 01.01-Slides – Your Timeline for making products.pdf
- 02-There are three types of failure you need to avoid.mp4
- 02.01-1 – There are three types of failure you need to avoid.pdf
- 03-How to avoid Type 1 Failure with a Backwards Plan.mp4
- 03.01-Slides – How to avoid Type 1 Failure with a Backwards Plan.pdf
- 04-Product_Sold__Cha-Ching.pdf
- 04.01-Slides – Product Launch Backwards Plan.pdf
02-Pitch-first Product Development
- 01-How can you predictably make things your audience wants to buy.pdf
- 01.01-How can you predictably make things your audience wants to buy- You need a better way, a way that works..mp4
- 01.02-Slides – Why our PDF Pitch Formula Works.pdf
- 02-The PDF Formula in Action.mp4
- 02.01-Slides – The Persuasion Formula.pdf
- 03-First Try! What’s the Dream-.mp4
- 04-How to Reverse Pain into Dream.mp4
- 04.01-Slides – How to Reverse Pain into Dream.pdf
- 05-Exercise- Practice Negating & Obliterating Pain.mp4
- 06-VHS – Reverse the Pain.pdf
- 07-Case Study! Step by Step Crispification of Pain and Dream..mp4
- 07.01-Slides – Case study Step by Step Crispification of Pain and Dream.pdf
- 08-Exercise- Practice the process of -Review and Reverse-.pdf
- 08.01-Bootstrappers pain.pdf
- 08.02-Bootstrappers pain SKW.pdf
- 09-Action Challenge! Review and Reverse from your own Safari Notes.pdf
- 10-Why write pitches BEFORE you create a product-.mp4
- 10.01-Slides – Pitch First Development.pdf
03-The Infinite Pitch Generator
- 01-A whole world of fixes and what they have in common.mp4
- 01.01-Slides – A world of Fixes.pdf
- 02-How to Create Infinite Fixes.mp4
- 02.01-Slides – 3 Stages to Infinite Fixes.pdf
- 03-Infinite Fixes Part II – Interrogation.mp4
- 03.01-Slides – How to Interrogate.pdf
- 04-Cheat Sheet – Interrogation Questions.pdf
- 05-Infinite Fixes Part III, Return of the Fix – Mix in Methods & Formats.mp4
- 05-Slides – Mix in Methods _ Formats.pdf
- 06-Cheat Sheet – 6 Major Methods.pdf
- 06.01-Cheat Sheet – 8 Major Formats.pdf
- 07-Turn Pain, Dream, and Fix into Bullets of Gold.mp4
- 07.01-Slides – Bullets of Gold.pdf
04-Going From Many Pitches to Picking Your First
- 01-Slides – Which Fix do you Pick. Plinko _ Constraints.pdf
- 01-Which Fix do you Pick- Plinko & Constraints..mp4
- 02-Your Constraints- Mechanical, Happiness, and Decency..mp4
- 02.01-Slides – Your Constraints – Mechanical, Happiness, and Decency..pdf
- 03-Customer Constraints- Familiarity, Buying Habits & Beliefs.mp4
- 03.01-Slides – Customer Constraints.pdf
05-Perfectly Crafted Pitches, Every Time
- 01-The Fundamentals of Pitchwriting.mp4
- 01.01-Slides – Stitch Your Pitch.pdf
- 02- Action Challenge! Add Headlines to your pitch for Structure and Skimming.pdf
- 03-Action Challenge! 8 Criteria and 2 Tricks to Critique a PDF Pitch.pdf
- 04- Action Challenge! Audit and improve your CTAs.pdf
- 04.01-Calls to Action Cheatsheet.pdf
06-Scope & Build, Straight from your Pitch
- 01-Read (or re-read) Just F—ing Ship- (Free download).pdf
- 02-Shopping the shelf for tools.pdf
07-Ready to start building- Watch this first
- 01-JFS Pep Talk #1- -Shipping is a learnable skill-.mp4
- 02-JFS Pep Talk #2- Your Framework for Getting Work Done.mp4
- 03-JFS Pep Talk #3- Treat Deadlines as Challenges.mp4
- 04-JFS Pep Talk #4- What Happens When You’re -Done-.mp4
08-How to Launch Your Product
- 01-How many subscribers do you need to launch-.mp4
- 02-What makes a launch successful- What makes people want to buy-.pdf
- 02.01-What makes a launch successful- What makes people want to buy-.mp4
- 02.02-Slides – Launch Psychology.pdf
- 03-Recipes for Product Pricing w_Guest Professor Patrick McKenzie.mp4
09- 4 Surprising Things About Launch Day (and beyond)
- 01-Surprise #1 – The Myth of the Big Launch.mp4
- 02-Surprise #2 – What do you do if a launch flops-.mp4
- 03-Surprise #3 – After the launch, you’ll feel….mp4
- 04-Surprise #4 – What are your next steps after launch-.mp4
Amy Hoy & Alex Hillman – 30×500 Academy
“What if I launch a product that nobody wants to buy?”
Most of us, when we want to ship a product, we start at the beginning and with the most obvious ingredient: the product.
Because when you can create, the act of creating feels most natural and straightforward.
But it makes it so easy to end up with a product that nobody wants to buy.
And isn’t that every new entrepreneur’s worst nightmare? All that work, and nobody cares.
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