Perry Marshall – Definitive Selling Proposition

Description

Download Perry Marshall – Definitive Selling Proposition (2.05 GB) from Ecommerce

 

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  Documments

  • #2286 – 'Definitive Selling Proposition _ Members Area for Perry Marshall Clie_'.jpg
  • #2287 – 'Definitive Selling Proposition _ Members Area for Perry Marshall Clients'.pdf
  • PDF Password.txt
  • dsp_blueprint_questionnaire.pdf
  • new_content_idea_generator.pdf
  • new_usp_breakthrough_blueprint.pdf
  • usp+media+idea+generator.pdf
  • usp-breakthrough2.mp3
  • usp_breakthrough01_121107.mp3
  • usp_breakthrough2012-10.pdf
  • usp_breakthrough2012-11.pdf
  • usp_breakthrough_blueprint.pdf
  • usp_builder_handout2012-10.pdf
  • usp_builder_mindmap_questions.pdf
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  Session 1

  • 1-Definitive Selling Proposition – Members Area for Perry Marshall Clients.mp4
  • DSP_session1.mp3
  • DSP_session1_slides.pdf
  • DSP_session1_transcript.pdf
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  Session 2

  • 2-Definitive Selling Proposition – Members Area for Perry Marshall Clients.mp4
  • DSP_session2.mp3
  • DSP_session2_slides.pdf
  • DSP_session2_transcript.pdf
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  Session 3

  • 3-Definitive Selling Proposition – Members Area for Perry Marshall Clients.mp4
  • DSP_session3.mp3
  • DSP_session3_slides.pdf
  • DSP_session3_transcript.pdf
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  Session 4

  • 4-Definitive Selling Proposition – Members Area for Perry Marshall Clients.mp4
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  Session 5

  • 5-Definitive Selling Proposition – Members Area for Perry Marshall Clients.mp4
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  Session 6

  • 6-Definitive Selling Proposition – Members Area for Perry Marshall Clients.mp4

Perry Marshall – Definitive Selling Proposition

INTRODUCING: Definitive Sales Proposition (DSP)
The USP for the Age of Lethal Offers
What’s a DSP?
A DSP is a multi-dimensional USP.
A DSP is a USP uncovered using a 9-layered matrix.
A DSP is USP with a “magic ingredient” that adds a defensibility component to your USP that cannot be constructed using fill-in-the-blank USP templates.
A DSP is USP revealed through turning over every stone in your business to find competitive advantages that you didn’t know you had…or could have…before.
A DSP is a thorough, systematic expansion of your USP, with tentacles that grow into deep roots…it requires work, but it’s the most vital work you’ll do this year…probably even this decade.

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