Description

Take the next step in technical marketing

Server-side Tagging In Google Tag Manager is a comprehensive crash course on how to setup, manage, develop, and embrace the power of server-side tagging and of moving data collection to run through your first-party server environment. The course will teach you everything you need to know about this tagging paradigm.

About this course

With (welcome) advances in privacy legislation and with browser tracking protections, it has become more and more important to take control of the data flows moving between users and third-party vendors that want this user data.

By loading vendor scripts directly in the browser or the app, these scripts have free rein to collect data without practically any restrictions. These scripts often inflict severe performance penalties on the browsing experience as well.

Server-side tagging introduces a new intermediary between the user and the vendor. By deploying a Server container in Google Tag Manager, the site owner can move the cumbersome and privacy-invasive tracking and data collection logic to run through their server first, where they can do things like data validation, consent management, resource caching, and complete source anonymization to ensure the end user’s privacy.

What you’ll learn

This course will teach you everything you need to know about setting up the tagging environment, migrating your client-side tags to run through the server, customizing the environment to better suit your needs, optimizing the Google Cloud Platform resources, and more…

In this course, we will walk through all the steps required to set up your own tagging environment. While you can do the course lessons with a zero-cost setup, once you move to a production environment, there will be some costs involved with running the virtual machines that handle your tagging environment (this is covered in the course).

Sales Page:_https://www.teamsimmer.com/all-courses/server-side-tagging-in-google-tag-manager/

Delivery time: 12 -48hrs after paid