[GroupBuy] Write Yourself Rich – Chris Orzechowski

Description

Write Yourself Rich by Chris Orzechowski outlines an email-centric business model designed to free online entrepreneurs from common struggles, promising significant financial success and personal freedom through the strategic application of daily email marketing. This comprehensive program asserts that consistent, value-driven email communication is the most powerful and leveraged activity an online business owner can engage in, leading to dramatically increased sales, profit, and a substantial reduction in typical work hours.

Write Yourself Rich

The program “Write Yourself Rich” directly confronts the prevalent issue of entrepreneurial disillusionment, painting a stark picture of the unfulfilled promises and hidden burdens that often accompany the pursuit of online business success. It posits that the true path to prosperity lies not in brute-force effort, but in a refined, highly leveraged strategy rooted in the power of email. At its core, Write Yourself Rich advocates for a simplified business model, one that cuts through the noise of competing marketing tactics to focus on a singular, potent activity: engaging with an email list daily. This approach revitalizes an ancient, proven direct response methodology for the modern digital age, promising an escape from what the author terms “entrepreneurial poverty.”

The Scourge of Entrepreneurial Poverty

Many embark on the entrepreneurial journey seduced by visions of boundless wealth and unparalleled freedom, often told they could earn more than traditional professionals while enjoying a relaxed lifestyle. The harsh reality, however, often proves antithetical to these dreams. Instead of working a manageable 40 hours a week, countless online entrepreneurs find themselves trapped in a relentless grind, clocking 50, 60, or even 70-plus hours, yet witnessing their income stagnate or even decline. This excessive investment of time and energy without commensurate financial reward culminates in a sense of utter exhaustion and profound disillusionment. The dream of independence swiftly morphs into a nightmare of being perpetually tethered to their work.

Beyond the sheer volume of work, businesses operating in this “entrepreneurial poverty” often grapple with extreme cash flow instability. The dreaded cash flow roller coaster leads to sleepless nights and a visceral, nauseating anxiety that permeates every aspect of life. This financial precarity generates a constant, low-level hum of stress, making it impossible to truly disengage or relax. The weight of financial responsibility combined with erratic income streams can feel like an unending series of “life or death problems” requiring immediate, often exhausting, solutions. This instability, far from being a badge of honor, becomes a debilitating constraint.

Compounding these internal struggles is the external pressure of social comparison. Entrepreneurs caught in this cycle often look at their “normie friends” – those with traditional jobs – and feel a profound sense of inadequacy. While they are slogging through long hours and financial uncertainty, their peers enjoy the apparent perks of stability: better cars, larger houses, more frequent and expensive vacations, and the seemingly luxurious benefits of stock options, healthcare, and the ability to mentally “shut their brains off” after work. This stark contrast feeds self-doubt, leading entrepreneurs to question their fundamental choices, wondering if they were “duped” into a path that promised so much yet delivered so little. This psychological toll is as significant as the financial one, eroding confidence and joy.

Ultimately, entrepreneurial poverty is characterized by a crippling sense of being “chained.” The entrepreneur, rather than being free, becomes an indentured servant to their own creation, unable to take sick days or even short breaks without the immediate and detrimental impact on their business performance. The constant need to solve critical issues, coupled with the absence of a stable support system, breeds a state of perpetual vigilance and exhaustion. Chris Orzechowski argues vehemently that this is not a problem solvable by merely “hustling harder.” Instead, he asserts, the root cause lies in “working on all the wrong things” – a fundamental misdirection of effort that the Write Yourself Rich program seeks to correct. It’s a powerful and relatable diagnosis of a widespread problem, setting the stage for a radical re-evaluation of business priorities.

The Historical Blueprint for Online Success

To understand the core solution presented by Write Yourself Rich, one must look back to the origins of direct response marketing, long before the internet became commonplace. The program draws a direct lineage from the highly successful, albeit seemingly antiquated, direct response mail order businesses of the past. These enterprises, operating primarily through print media and postal services, demonstrated an unparalleled ability to scale rapidly and generate significant wealth. Their methodology, while analog, contained the fundamental principles that, according to Orzechowski, form the unshakeable foundation for every successful online business even today. Understanding this historical precedent is pivotal to grasping the timeless efficacy of the email-based business model.

At the heart of the direct response mail order system was a remarkably straightforward four-step process for generating hundreds of thousands, even millions of dollars annually. First, businesses would run small, strategically placed advertisements, often in niche publications or newspapers. These initial ads were designed not just to sell a product directly, but to serve as “front-end offers”—low-cost, high-value items intended primarily to capture attention and, crucially, contact information. This was a critical distinction; the immediate sale was less important than the acquisition of a lead, a potential long-term customer. The ingenuity lay in the efficiency with which these initial ads could attract interested prospects, laying the groundwork for future, more substantial engagements.

The second, and perhaps most vital, step was the systematic collection of mailing addresses. Once a prospect responded to a front-end offer, their physical address was meticulously added to the business’s “house list.” This list was the crown jewel of the operation, a proprietary asset that represented direct access to an audience already demonstrating a degree of interest in the business’s niche. Unlike rented lists, a house list comprised individuals who had actively engaged with the company, making them far more receptive to subsequent communications. This focus on building and owning a list of engaged prospects was the primary leverage point, transforming fleeting attention into a durable, monetizable relationship.

With a growing house list in hand, the third step involved sending out finely crafted sales letters for a range of “back-end products.” These were typically higher-priced, more comprehensive offerings that provided greater value and, consequently, higher profit margins. The beauty of this model was that the initial advertising cost was largely absorbed by the front-end offer, or seen as an investment in list building. Once a name was on the house list, subsequent sales could be generated at a minimal marginal cost – merely the price of printing and postage. This allowed for significant profit amplification over time, as a single customer acquired through a front-end offer could be monetized repeatedly through tailored back-end offers delivered via mail.

Finally, to achieve scale, these direct response behemoths would aggressively seek out more lists to rent (other companies’ customer lists that were complementary to their own) or identify additional publications for advertising their front-end offers. This continuous expansion of their reach, coupled with the compounding effect of their meticulously cultivated house lists, allowed these businesses to grow exponentially. The underlying genius was their understanding that consistent, direct communication with an interested audience was the ultimate lever for growth. The core takeaway from this historical context, as emphasized by Write Yourself Rich, is that these businesses made phenomenal sums “simply by writing ads that sold stuff”—a principle that transcends the medium and remains acutely relevant in the digital age.

Modernizing the Mail-Order Masterpiece

Chris Orzechowski boldly asserts that the historical direct response mail order model is not merely a relic of the past, but “literally the model for every successful online business in the history of online business, maybe ever.” More importantly, he claims it’s “even EASIER to build your business like this” in the digital age, and “far cheaper, too.” This assertion forms the backbone of the Write Yourself Rich philosophy, highlighting how the core principles of direct response, with slight modifications, translate seamlessly and powerfully to the online environment. The internet, far from rendering these strategies obsolete, has amplified their effectiveness by reducing barriers to entry and communication costs.

The modern application of this proven methodology boils down to four deceptively simple steps, mirroring the historical precedence but leveraging digital tools. The first step involves sending traffic to a “squeeze page” or a “front-end offer.” Instead of physical ads in newspapers, online businesses use digital advertising (social media ads, search engine marketing, content marketing) to drive prospective customers to a dedicated landing page. A squeeze page’s sole purpose is to convert visitors into email subscribers by offering a valuable lead magnet (e.g., a free report, checklist, mini-course) in exchange for their email address. Alternatively, a low-cost “front-end offer” serves the same purpose, but the exchange is a small payment for a product, with the email collected during the purchase process. This initial interaction is all about capturing contact information, not necessarily maximizing immediate profit.

The second step is the direct result of the first: getting someone to give their email address or buy a low-cost front-end product. This is the digital equivalent of collecting mailing addresses for the “house list.” In the online world, an email address is the golden key. It signifies a willingness from the prospect to receive communications from the business, making them a “warm” lead. The ease and speed of digital list building – a simple opt-in form versus manual address entry – significantly streamline this process. Building this email list is paramount, as it transforms one-time website visitors into a persistent and directly addressable audience, establishing the foundational “asset” that the Write Yourself Rich program so heavily emphasizes.

Once a prospect is on the list, the third step is to “send them emails with offers to buy stuff.” This is where the direct response magic truly happens. Instead of physical sales letters, the online business sends regular emails – often daily, as we’ll explore – containing valuable content, stories, and clear calls to action for various products and services. These can be the business’s own “back-end products” or affiliate offers. The efficiency is astounding: an email can be written and sent to thousands of people in minutes, at virtually no cost per send. This allows for frequent, iterative testing of offers and immediate feedback, something impossible in the traditional mail order world. The continuous dialogue nurtures the relationship and consistently presents opportunities for monetization, converting list members into paying customers.

The culmination of these steps is the fourth and most desirable outcome: “Make a lot of money.” Chris Orzechowski succinctly summarizes this model: “That’s it. That’s all. That’s all it ever has to be.” This extreme simplification challenges the common entrepreneurial belief that success requires complex funnels, cutting-edge software, or multi-platform omnipresence. Instead, the Write Yourself Rich model distills online business down to its bare essentials: acquire email addresses, then consistently email offers to that list. It’s a powerful vindication of focus and leverage, bypassing the overwhelming complexity often associated with modern digital marketing and redirecting energy towards the singular activity that promises the highest direct return.

The Undeniable Power of Daily Email Engagement

The central, non-negotiable pillar of the Write Yourself Rich system is the strategic deployment of daily email. This isn’t merely a suggestion; it’s presented as the ultimate leverage point for exponential business growth and personal freedom. While many entrepreneurs shy away from frequent communication, fearing audience fatigue or unsubscribes, Orzechowski posits that daily email is the most potent direct-response medium available today, transforming a time-intensive hustle into a highly efficient profit engine. Its power lies in its unparalleled ability to foster consistent engagement and direct monetization.

Firstly, email offers unparalleled leverage. Unlike social media algorithms that can restrict reach or paid advertising that requires constant monetary input, an email list is an owned asset. “You have the ability to grow your list and send out offers whenever you like,” Orzechowski states. This means a business owner controls their audience access, unconstrained by external platform changes or unpredictable ad costs. Each email sent, regardless of list size, requires a relatively static investment of time (e.g., 15-20 minutes to write). Yet, as the list grows, the potential returns from that same time investment grow exponentially. This compounding effect means that the effort put in today yields disproportionately higher dividends tomorrow, making email an incredibly efficient marketing system.

Beyond mere reach, daily email cultivates deep authority and trust. Consistent, valuable communication positions the sender as a reliable, knowledgeable figure in their niche. By regularly providing insights, solving problems, and sharing relevant stories, the sender becomes the go-to expert in their market. This constant presence builds trust, transforming anonymous subscribers into a loyal audience. This intimacy and direct connection are difficult to replicate through other marketing channels. Furthermore, daily emails ensure the business will “ALWAYS be top of mind” for subscribers. When they have a problem their business can solve, or are ready to make a purchase, the email sender is the first and often only entity that comes to mind, dramatically increasing the likelihood of a conversion.

The direct correlation between email frequency and revenue is a cornerstone of the Write Yourself Rich philosophy. “The more offers you make, the more money you’ll make,” Orzechowski plainly states. While this might seem simplistic, it underscores the principle of consistent monetization. Daily emails provide continuous opportunities to present products, services, or affiliate offers to a receptive audience, directly leading to increased sales. This in turn generates “more profit and more free cash flow,” which is critical for business sustainability. This surplus capital can then be intelligently reinvested into further list growth, perpetuating the cycle of expansion, or directly “distributed to YOU, the owner,” enabling the entrepreneurial freedom that initial promises often fail to deliver.

Perhaps one of the most compelling claims about daily email is its surprising simplicity and efficiency. Orzechowski asserts it takes “only 15-20 minutes (sometimes less) each day to write a short, simple, email to a list… so money can appear.” This challenges the notion that effective marketing must be complex and time-consuming. The focus is on consistency and directness, rather than elaborate production. And for those hesitant about potential subscriber fatigue, the program offers a stark, encouraging rebuttal: “What’s the worst that can happen? You get a few unsubscribes? Who cares? Those people weren’t going to buy from you anyway… that’s WHY THEY LEFT!”

This bold stance liberates entrepreneurs from the fear of pleasing everyone, redirecting their focus towards serving the genuinely interested. Furthermore, it’s a strategy validated by the market’s elite: “The biggest, most successful brands in the world all email their lists daily,” demonstrating its proven efficacy, not just theoretical potential. This consistent problem-solving, delivered directly to the inbox, is fundamentally about “help[ing] the people who want to hear from you the most, by solving their problems with your products,” turning perceived annoyance into genuine service.

Chris Orzechowski

The journey of Chris Orzechowski himself serves as the most compelling testament to the transformative power of the Write Yourself Rich methodology. His personal evolution from a struggling copywriter to a seven-figure entrepreneur is not just a success story; it’s a living blueprint for the very principles he espouses. Orzechowski’s narrative meticulously charts his own grappling with entrepreneurial poverty, his pivotal realization regarding the untapped potential of email, and the systematic application of daily emailing that ultimately led him to extraordinary financial and personal freedom. His experience grounds the program in real-world validation, demonstrating that the principles outlined in Write Yourself Rich are not theoretical constructs but actionable strategies with monumental impact.

From Unknown Copywriter to Email Millionaire

Chris Orzechowski’s journey began in 2016, where he started as an unknown copywriter. Like many new entrepreneurs, he was driven by a desire for leverage within his business, aiming to “work less and make more.” This aspiration, however, initially clashed with the realities of client-based work, which inherently caps income potential to the hours put in or the number of clients serviced. He found himself in a familiar bottleneck, where his efforts, no matter how intense, could only yield so much. This early struggle highlights the very “entrepreneurial poverty” he later sought to help others escape, a period marked by the pursuit of freedom that paradoxically led to more work and less return. While he possessed skills, the vehicle for delivering them was proving inefficient.

Initially, Orzechowski’s foray into email was tentative. He started with a modest list of just 55 subscribers, emailing them weekly. This cautious approach, while a step in the right direction, quickly became insufficient for unlocking the significant leverage he sought. The turning point arrived when he consciously chose to go “all in” on daily emailing. This wasn’t a casual decision; it was a firm commitment born from the realization that email offered “unlimited income potential” compared to the inherently “client-capped” nature of his copywriting services. He understood that while his direct client work had a ceiling, building and nurturing his own email list eradicated that limitation, allowing his income to scale independently of his direct service hours. This paradigm shift was the true genesis of the Write Yourself Rich philosophy.

The pivotal moment that solidified his conviction came relatively early in his daily emailing journey, with a small list of only 274 subscribers. Through just two affiliate emails sent to this modest audience, he generated $1,720 in sales. This seemingly small sum was a monumental revelation. It was the moment he realized that “NOTHING else in my business was more important than growing and nurturing this asset (my email list) that I had built.” This epiphany crystallized the core tenet of Write Yourself Rich: the email list is the ultimate business asset, capable of generating income with minimal additional effort, offering leverage unmatched by other activities. It shifted his focus from client acquisition to list growth and monetization, and this singular focus proved to be the accelerator.

The results of this unwavering commitment to daily emailing were swift and dramatic. In 2017, just one year after his pivotal shift, Orzechowski’s revenue soared to $99,564. This rapid acceleration demonstrated the immediate impact of consistent, direct communication. The real testament to the exponential power of email, however, came by 2022. Five years after fully committing to daily emailing, his business achieved an astonishing $996,000 in revenue, and subsequently crossed the million-dollar mark, all with a remarkably small and highly engaged email list of only 6,266 subscribers.

This journey allowed him to transition from a $54,000/year teaching job to generating over a million dollars in topline revenue within a year, embodying the lean, high-profit, low-stress “one email a day” style business that Write Yourself Rich champions. This personal success story provides irrefutable proof that the system works, not just theoretically, but in the trenches of real-world business building.

The Psychology Behind Daily Email’s Effectiveness

While the quantifiable results of daily email, as demonstrated by Chris Orzechowski’s own journey and his clients, are undeniably impressive, the underlying psychological mechanisms that make it so effective are equally compelling. Daily email isn’t just about sending offers; it’s about building a profound connection and establishing a unique psychological position in the minds of subscribers. This consistent, intimate presence fosters trust and authority in ways that sporadic or impersonal marketing campaigns simply cannot achieve, transforming passive recipients into active, loyal advocates.

One key psychological factor is the concept of consistent omnipresence. In a crowded digital landscape, where attention spans are fleeting and competition for visibility is fierce, appearing in someone’s inbox daily creates a subtle yet powerful sense of familiarity and reliability. Unlike social media feeds where content quickly disappears, or ads that are easily scrolled past, an email sits in the inbox until it’s opened or deleted. This persistent, non-intrusive presence ensures that the sender remains “top of mind.” When subscribers encounter a challenge or develop a need that aligns with the sender’s expertise, the daily emails serve as a constant, gentle reminder of who can provide the solution. This is not about pestering, but about becoming an anticipated, helpful voice in their digital day.

Furthermore, daily email provides an unparalleled platform for problem-solving and value delivery, which directly cultivates trust. Unlike a static website or a single ad, daily emails allow the sender to address nuanced problems, share diverse perspectives, and offer small, actionable insights consistently. Each email can serve as a mini-lesson, a short story, or a specific recommendation that genuinely helps the subscriber. This repeated act of offering value, without immediately asking for a sale, builds a reservoir of goodwill. Subscribers begin to anticipate and even look forward to the emails because they’ve learned to associate them with helpfulness and genuine care. This consistent positive reinforcement establishes the sender as not just a vendor, but a trusted advisor and empathetic problem-solver, laying the groundwork for future purchases.

The intimacy of the inbox also plays a critical role. An email feels more personal than a public social media post. When someone opts into an email list, they are, in essence, inviting the sender into a more private space. Daily communication in this private space fosters a sense of direct connection, almost like a one-on-one conversation. This consistent, direct dialogue allows for the development of rapport and familiarity that might otherwise take years to build. As subscribers become accustomed to the sender’s voice, stories, and advice, they begin to develop a sense of loyalty and identification with the brand or individual. This level of engagement transcends transactional relationships, deepening the bond beyond merely buying and selling.

Finally, daily emailing addresses the psychological barrier of perceived risk in purchasing. By consistently providing value and establishing authority, the sender reduces the perceived risk for the buyer. When a subscriber has received consistent, helpful emails from Chris Orzechowski for weeks or months, they are far more likely to trust his recommendations and purchase his products or affiliate offers. The psychological heavy lifting of building credibility happens naturally through the daily communication, making the “ask” for a sale feel less abrupt and more like a logical next step in a trusted relationship. This subtle yet powerful psychological conditioning is what enables even small lists to generate significant revenue, as the quality of the relationship often outweighs the sheer quantity of subscribers.

Tangible Transformations – Client Success Stories

The success of Write Yourself Rich isn’t merely theoretical or confined to Chris Orzechowski’s personal achievements; it is powerfully underscored by the numerous client testimonials provided. These stories serve as concrete evidence that the daily email strategy transcends specific niches and business models, delivering significant revenue increases across a diverse range of industries. The consistent theme emerging from these testimonials is the rapid and substantial financial uplift experienced by businesses, often with surprisingly modest email list sizes, within a remarkably short timeframe.

From e-commerce to agencies, info products to professional services, the daily email strategy has proven its universality. Clients report dramatic increases in sales and profit, some seeing revenue surges within days or weeks of implementing the system. This cross-industry effectiveness highlights the fundamental nature of the email-based business model: its core principles of direct communication, relationship building, and consistent monetization are universally applicable, regardless of what’s being sold. An e-commerce brand might use daily emails to announce new products and flash sales, while an info product creator might share daily lessons that lead to course enrollments. The mechanism remains the same, proving the adaptability and robustness of the Write Yourself Rich framework.

One of the most striking aspects of these client success stories is that significant gains are often achieved with relatively small to medium-sized lists. This directly challenges the common misconception that an enormous list is a prerequisite for substantial revenue. Instead, it reaffirms Orzechowski’s emphasis on the quality and engagement of the list over mere quantity. A list of 5,000 highly engaged subscribers who anticipate and open daily emails is far more valuable than a list of 50,000 disengaged, rarely-opened contacts. The testimonials suggest that focusing on consistent, valuable communication, rather than simply massive list growth, yields superior financial results. This emphasis aligns perfectly with the “lean, high-profit” business model advocated by Chris Orzechowski.

What aspects of the daily email strategy contribute most directly to these client successes? Firstly, the consistent omnipresence ensures that the client’s business is always at the forefront of their subscribers’ minds. When a need arises, or a buying decision is to be made, the daily email sender is remembered first. Secondly, the daily emails build unparalleled rapport and trust. By regularly delivering value, sharing insights, and demonstrating expertise, clients quickly establish themselves as authorities in their respective fields, making their offers more compelling and trustworthy. This consistent drip-feed of value reduces sales friction.

Furthermore, the continuous opportunity for monetization, embedded in the daily email routine, naturally drives revenue. Each email, whether directly selling or building goodwill, primes the audience for future offers. This constant flow of relevant propositions ensures that when subscribers are ready to buy, an offer is almost always presented to them.

The efficiency and low-cost nature of email also mean that the profit margins on these increased sales are exceptionally high, leading to significant boosts in free cash flow. These client stories are more than just testimonials; they are practical demonstrations of how dedicating a short amount of time daily to email can fundamentally transform a business’s revenue trajectory and operational efficiency, regardless of its specific niche, echoing the very essence of what Write Yourself Rich promises.

Beyond Just Income – The Promise of Freedom

While the significant revenue figures achieved by Chris Orzechowski and his clients certainly catch the eye, the true ethos of Write Yourself Rich extends far beyond mere financial gain. The program fundamentally aims to liberate entrepreneurs from the insidious grip of “entrepreneurial poverty,” replacing the exhaustion and disillusionment with an authentic sense of personal freedom. This freedom isn’t just about having more money; it’s about reclaiming time, reducing stress, and regaining control over one’s life and business, a promise often made but rarely delivered in the entrepreneurial world.

The core of this liberated lifestyle stems directly from the leveraged nature of the daily email model. By focusing on a single, high-impact activity—writing a short, simple email each day—entrepreneurs drastically simplify their operational workflow. Instead of juggling multiple marketing channels, chasing leads, or being consumed by complex funnels, their energy is concentrated on nurturing their most valuable asset: their email list.

This simplification directly translates into a dramatic reduction in “work hours.” Orzechowski himself transitioned from a demanding teaching job to a million-dollar business with a “one email a day” style, underscoring the notion that less truly can be more when applied strategically within the framework of Write Yourself Rich. This efficiency grants back invaluable time that was once lost to grinding, freeing entrepreneurs to pursue personal interests, spend time with loved ones, or simply disengage from work without crippling anxiety.

Moreover, the financial stability and predictable cash flow generated by consistent daily emailing alleviate the profound stress and “sick to your stomach” anxiety that plagues so many entrepreneurs. When income is consistent and growing, the constant worry about rent, bills, or uncertain future prospects diminishes. This peace of mind is an underestimated, yet profoundly impactful, form of freedom. It frees up mental bandwidth that was previously consumed by financial stress, allowing for greater creativity, clearer decision-making, and a healthier personal life. The ability to “shut their brains off after work,” a luxury often envied in “normie friends,” becomes a tangible reality for the Write Yourself Rich practitioner.

The concept of a “lean, high-profit, low-stress” business model is central to this expanded definition of freedom. By minimizing overheads and operational complexities, and maximizing the return from a single, low-cost activity like email, businesses become inherently more resilient and less demanding.

This lean structure means that the entrepreneur is not chained to their computer, constantly solving “life or death problems.” Instead, the business becomes a vehicle for personal fulfillment rather than a demanding master. The ability to take sick days without the business suffering, or to travel without constant worry, stems directly from having a robust, self-sustaining income stream generated by an owned and leveraged asset like an email list.

In essence, Write Yourself Rich offers a pathway not just to financial prosperity, but to a holistic form of entrepreneurial freedom that encompasses time, mental peace, and genuine autonomy. It redefines success not merely by topline revenue but by the quality of life it affords the business owner. By shifting focus from “hustling harder” on the wrong things to working smarter on the right thing—daily email—Chris Orzechowski promises and delivers a profound transformation: an escape from entrepreneurial poverty and an entry into a life where significant financial success and personal liberty coexist harmoniously, fulfilling the original aspirations that drew many to entrepreneurship in the first place.

Conclusion

Write Yourself Rich by Chris Orzechowski presents a compelling, email-centric business model as the definitive solution to entrepreneurial poverty. By drawing a direct line from historical direct response mail order to modern online business, the program champions daily email marketing as the ultimate leveraged activity for achieving significant financial success and unparalleled personal freedom. The core promise is a transformation from unfulfilled promises and excessive work hours to consistent income and a high-profit, low-stress operation, all by consistently communicating with an engaged email list.

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